1. Northern Cebu Community–based, Eco-friendly Sustainable Tourism Project (KATAWHAN, KINA-IYAHAN, KALAMBU-AN)
23 July 2014

2. Governor Hilario P Davide III
6 - Star AGENDA of
Governor Hilario P Davide III
Countryside Development
Agri-Fisheries, Livelihood, Cooperative Development, Economic Zones, Business Opportunities
Health and Social Services
Better Health Care/ Upgraded Facilities
Professionalization of Medical Personnel
3.  Education and Technical and Vocational Training
Classrooms and Learning Materials, Jobs Generation
4. Environmental Protection, Climate Change and DRM
5. Infrastructure Development and Private Sector Cooperative
Trans-axial, Tourism, Utilities, Regional/ Provincial Development Planning, International Airport and Seaport
6. Law and Order
Anti-Illegal Drugs, Peaceful Communities, Rule of law
5 KRA of Pnoy’s Administration…locall this project also supports the 6-start agency..
For Cebu province six star agenda..it also contributes to 4 of the 6..

3. Framework on Rehab, Recovery and Development Plan
Safer, adaptive and disaster resilient communities towards sustainable development
Climate-smart disaster risk management plans and programs mainstreamed and effectively implemented
Pillar III
Economic Development
Pillar I
Policies/
Context
Pillar II
Establishing
Disaster Resilient Communities
Pillar IV
Sustaining the Gains of Economic Development
This proposed project is anchored on the rehab, recovery and development framework of the Province of Cebu for the Typhoon Affected areas..in particular, the proposed project will contribute to Pillar 1, Pillar II and Pillar III the rehab plan..
Capacity building on Disaster Risk Reduction and
Climate Change Adaptation

4. Project Overview A. Project Description
The project is intended to rebuild tourism activity in the Northern Cebu tourism cluster, which revolves primarily around the beach, island, and dive resorts.
Hasten economic recovery in the area, the project will link this island cluster to other tourism sites in the mainland areas of Northern Cebu in a tourism circuit
Part of of Cebu Province Rehab and Recovery Plan under the Livelihood cluster

5. Project Overview Goals and Objectives
The project supports entrepreneurship and the creation of new businesses in order to develop green,sustainable and eco-friendly tourism projects in collaboration with local LGUs, businesses, and civil society. To hasten economic recovery in Northern Cebu, the proposed project will seek to:
Increase in Tourist arrivals by 10%
Attract investments and financing for micro-,small- and medium-sized businesses, especially agriculture and tourism
Create employment in the tourism sector

6. Project Overview Project Activities/ Components:
MSME Support and Investment Promotion
Tourism Circuit Development and Destination Marketing
Business-friendly and tourism ready LGU
Divided into 3 activities:
MSME Support and Investment promotion
Establish a Business Recovery Center and Livelihood Hub in the form of a Business Incubator to provide entrepreneurship training, business coaching and support to new local business person.
Investment Promotion by creating an environment for micro-, small-and medium-sized businesses to connect through the business incubator.
Tourism Circuit Development and Destination Marketing
Market development activities by developing community-based eco-tourism projects.
Workforce development trainings through a Sustainable Livelihood Training Center
Solid Waste Management by promoting the three Rs which is reduce, reuse and recycle.
Business-friendly and tourism ready LGU
Institutionalization and Capacity Development to LEDIP Team/LEIPO (Province of Cebu, Bogo City, Daan Bantayan, Medellin and Bantayan)
Formulation/Updating of Local Investment Incentives Code (Bantayan, Daan Bantayan,Medellin and Santa Fe)
Streamlining of Business Permitting and Licensing System (Santa Fe)

7. Project Overview B. Project Proponents
Province of Cebu – Project Board
Cebu Chamber of Commerce Inc. (CCCI) – Project Manager
LGUs of Bantayan, Santa Fe, Medellin, Daanbantayan, Bogo, San Remegio – Project Management Team, Project Board (Mayors)

8. Project Overview NGA members of the Project Implementing Team DOT DTI
DENR
DOST
DILG
TESDA
DOLE
Regional Eco-Tourism Committee of RDC

9. Current Situation
Provincial Tourism Arrival (53 cities and municipalities)
Municipal (for focal sites only) Tourism Arrival
Foreign
Local/ Domestic
1,439,247 (55%)
1,159,003 (45%)
TOTAL ,598,250
Municipality
Domestic Arrival
Foreign
Arrivals
Total
Bantayan
2,353
1,756
4,109
Santa Fe
33,332
15,687
49,019
Medellin
7,305
6,544
13,849
Bogo City
51,548
Daanbantayan
7,556
San Remegio
7,191
TOTAL
133,272

10. Current Situation Annual Growth Rate 13% (regional data)
Total Number of Hotels and Rooms (including non-accredited) and Location (2013 data)
Municipality
No. of Hotels
No. of Rooms
Bantayan 8 64
Santa Fe 37
423
Medellin 6
235
Bogo City 10
143
Daanbantayan 41
430
San Remegio
184
TOTAL
110
1,479

11. Tourism Circuit Map

12. Current Situation
Ongoing and Pipeline Projects (Name of Project, Funding Agency and Location) Rehabilitation Plan
Agency
Amount
DOT
173,500,000.00
DTI
596,000,000.00
DOLE
88,817,640.00
TESDA
4,200,000.00
TOTAL
862,517,640.00

13. Priority Projects Project Cluster Intervention Location
1. Infrastructure
a. Mactan Cebu International Airport, Upgrading of Terminal and Runway and other Facilities under Public Private Partnership Program by DOTC
Mactan, Lapulapu City, Cebu
(bidding done)
b. Cebu North Bus Terminal, Upgrading of Facilities and Management Development by LGU of Mandaue City and Province of Cebu
Mandaue City, Cebu
(negotiation started)
c. Feeder Airport of Bantayan Upgrading of Runway and other facilities by DOTC and Province of Cebu (first stage of implementation started but stopped)
Bantayan, Bantayan Island, Cebu
d. Curva-Bagay-Maya Road leading to Malapascua, Conversion from provincial road to national road (negotiation started)
Daanbantayan, Cebu
e. Upgrading of Santa Fe Port in Bantayan Island (under Cebu International Port regular budget item, for verification)
Santa Fe, Bantayan Island, Cebu
f. Rehabilitation of transport and communication facilities and utilities in the 6 LGUs damaged by typhoon Yolanda (plan approved budget due for release)
Bantayan Island, 3 towns of Bantayan, Santa Fe, Madridejos, Cebu
g. Revisit and Implement Malapascua EcoTourism Development Plan, infra (continue implementation depending availability of funds from the Cebu Province
Logon, Daanbantayan, Cebu
h. Bantayan Island Green Management Plan, infra, (planning stage--plan for endorsement by LGUs Development Council, Provincial Development Council and Regional Development Council)
der

14. Priority Projects Project Cluster Intervention Location
2. Tourism Product Development
a. San Remegio’s long coastline (8 marine sanctuaries, 14 km. coastline, the longest in Cebu)
San Remegio
b. Medellin’s vast flat contiguous (the only one in Cebu) sugarcane lands
 Medellin
c. Bogo City’s emerging urban tourism, medical tourism, educational tourism (there are students from nearby provinces of Masbate and Leyte)
Bogo City
d. Bantayan’s year round tourism arrival (not just seasonal )
Bantayan
e. Malapascua’s conservation effort to preserve the big fish encounters of thresher sharks, manta rays, etc.
Malapascua
f. Malapascua’s socio cultural mix with the locals

15. Priority Projects Project Cluster Intervention Location
3. Human Resource Development
a. Capability Building -Training Workshops to communities in terms of tour guiding, local cuisine improvement, housekeeping, souvenir making out of local materials, socio cultural activities showcasing local talents, waitering
 Bantayan, Malapascua, Bogo, San Remegio, Medellin
b. Capacity Building – communities in solid waste management as part of island management program
c. Capacity Building – Island Management Council in island administration (Bantayan and Malapascua), and tourism circuit management council in tourism administration (Bogo-San Remegio-Medellin)
4. Destination Marketing
Revisit and Implement Malapascua EcoTourism Development Plan (non-infra)
 Malapascua
Bantayan Island Green Management Plan (non-infra)
 Bantayan
San Remegio-Medellin-Bogo Circuit Tourism Development Plan (conceptual stage)
 Bogo, San Remegio, Medellin

16. Priority Projects Project Cluster Intervention Location
5. Enabling policies and programs
Convene Malapascua Island Ecotourism Development Council headed by the Governor, Province of Cebu with DENR, DOT, BFAR and LGU Daanbantayan as partners
Malapascua Island
Creation of Bantayan Island Green Management Council
Bantayan Island
Creation of Bogo-San Remegio-Medellin Tourismcil Development Council
Bogo City-San Remegio-Medelllin Circuit

17. NORTHERN CEBU Malapascua Island
Resorts in Medellin and San Remigio, Golf (Medellin)
Maya Port, Daanbantayan
Bogo City (Commercial/Tourism service center)
Product development: marine sports activities and events
Capdev for improved production and marketing of souvenirs/pasalubong items
Expansion/upgrade of Hagnaya Port
Polambato Port, Bogo City RORO links to Leyte, Masbate, etc.
To Cebu City & Mactan

18. Bogo City (Commercial/Tourism service center)
Waste disposal system
Upgrade resorts for DOT-accreditation; marine sports product development
Pasalubong Center with enhanced souvenirsl
New LGU-operated port for completion.
Existing private port needs upgrade.
Road improvement/upgrade from Medellin to Maya port (Daanbantayan)
Bogo City (Commercial/Tourism service center)
Product development: marine sports activities and events
Capdev for improved production and marketing of souvenirs/pasalubong items
Rebuild/construct resorts as green establishments
Expansion/upgrade of Hagnaya Port
Polambato Port, Bogo City RORO links to Leyte, Masbate, etc.
NORTHERN CEBU
Priority Projects
To Cebu City & Mactan

19. Daghag Salamat