1. ADVERTISING TECHNIQUES
Family & Consumer Science
Mrs. Fleagle
Grade 8

2. vocabulary
Slogan - A brief attention getting phrase advertisers use to get your attention
Icon – An emblem, song (jingle) or symbol that represents a product or service.

3. Name the product The Quicker Picker-Upper Taste the Rainbow Just Do It
Breakfast of Champions
Melts in your mouth, not in your hands
Eat More Chickin
Have it Your Way
Choosey Moms choose __ __ __

4. Name the company

5. Nostalgia Back in the good old days
Plainfolks, back-to-nature, just the way Grandma used to make it
Hidden Valley Ranch Dressing
CocaCola
Kashi
Country Time Lemonade

6. bandwagon Don’t be left out
Everyone who is anyone is buying this product
Buy gold
Car Dealers
Magazine assembly

7. Transfer/fantasy Beautiful, elegant, rich, fit
Advertisers hope that consumers will transfer these qualities to themselves and purchase the products
Luxury cars – Cadillac, BMW, Mercedes
Cosmetics, Hair Care
Perfume/Cologne

8. humor
Makes you laugh.
People purchase the product because of the positive association with it.
E*trade – Babies
Verizon FIOS – Cable guy and tech guy
Orbit – Dirty mouth

9. Sense Appeal Appeals to the senses
Feature colors, sounds, music, pictures.
5 Gum
Dell laptops – “lollipop”
Skittles

10. Statistics Numbers and facts
People tend to be impressed with “facts” and statistics even if they have little or no meaning.
Toothpaste – 4 out of 5 dentists surveyed recommend…
Skin care – 40% reduction of fine lines & wrinkles…
Medicine

11. Testimonial Important or well-known people use the product.
Celebrity endorsement. Makes you think if they use it you should too.
Katie Perry - ProActive
Jennifer Hudson-Weight Watchers
Michael Jordan – Nike, Hanes

12. QUIZ MATCHING: A. Humor B. Sense Appeal C. Transfer/Fantasy
D. Testimonial E. Nostalgia F. Statistics G. Bandwagon
______________________________________________________________________
____1. “Lose weight the way 6 million Americans have. It’s the method 3 out of 4 doctors recommend.”
____2. A cool, sparkling soft drink sits next to a hot sizzling cheeseburger.
____3. A famous actor says that he buys a product and recommends it to
everyone.
____4. Lemonade is served on the back porch of a house situated near an ol’ fishin’ pond.
____5. “Buy your next car at Crazy Joe’s, where everyone gets the best
deal around!”
____6. A person falls down a flight of steps and says, “it’s the kind of soft drink you could fall for!”
____7. A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works.

13. ANSWER KEY A. Humor B. Sense Appeal C. Transfer/Fantasy
MATCHING:
A. Humor B. Sense Appeal C. Transfer/Fantasy
D. Testimonial E. Nostalgia F. Statistics G. Bandwagon
______________________________________________________________________
__F__1. “Lose weight the way 6 million Americans have. It’s the method 3 out of 4 doctors recommend.”
__B_2. A cool, sparkling soft drink sits next to a hot sizzling cheeseburger.
__D__3. A famous actor says that he buys a product and recommends it to
everyone.
__E__4. Lemonade is served on the back porch of a house situated near an old fishin’ pond.
__G__5. “Buy your next car at Crazy Joe’s, where everyone gets the best
deal around!”
__A__6. A person falls down a flight of steps and says, “it’s the kind of soft drink you could fall for!”
__C__7. A woman driving in her new convertible runs her hands through her beautiful blonde hair to show how great Shimmer Shampoo works.