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YOUR PREMIUM CHOICE 23/02/111
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YOUR PREMIUM CHOICE 23/02/112 Rémy Martin is the #1 cognac brand in value in Travel Retail (IWSR) Rémy Martin is the # 1 cognac for superior quality cognacs (VSOP and above) Rémy Martin VSOP is the # 1 VSOP worldwide Rémy Martin VSOP is the #1 Cognac product in Travel Retail Over the past 3 years, Rémy Martin has shown a continuous growth of market share in Travel Retail Rémy Martin
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YOUR PREMIUM CHOICE 23/02/113 Rémy Martin - Travel Retail Strategy Strategies 2. NPD: RM Diamant 7. Premier Cru Travel retail exclusive range integrated promotions 6. New Heart of Cognac promotions (XO) 1. Premium Retail price 8. Permanent merchandising and Promoters = New 2011 Guidelines 5. VSOP animation focused on VSOP Frozen 3. LE: VSOP Cannes 2011 04/10 12/10 4. LE: VSOP Urban Light 04/11
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YOUR PREMIUM CHOICE 23/02/114 Rémy Martin - The Range VSOP Premier Cru Travel Retail Exclusivity - The Premier Cru range - A Trade Up opportunity - A unique sought-after exclusivity - A 100% Grande Champagne Cognac range VSOP XO Premier CruXO Excellence International RangeTR Exclusive Range
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YOUR PREMIUM CHOICE 23/02/115
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Bring attention and reconfirm Rémy Martin positioning and brand dedication to Travel Retail Channels with an exclusive QSS offer Build on the growing top QSS market in GTR Be the permanent « trade up » proposition in this top QSS segment, in line with Rémy Martin « natural positioning » and leadership RSP Target around EUR 785 / USD 1,000 : between Extra segment and the ultra premium category lead by Louis XIII 100€ > 2,000€ Opportunity 250€ 400€ Objectives
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“ The jewel of the Rémy Martin range” The Quintessence of Fine Champagne Cognac A strict selection of rare eaux-de-vie that have been prized by the Cellar Master for their superior quality. These are the BEST eaux-de-vie from Rémy Martin; the ones that have the highest growth potential These are then set aside until their peak of maturation 100% Fine Champagne Cognac Rare, precisely scizelled, beautiful : a Jewel The Product
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DIAMANT Available in 70 CL Silver neck engraved with Rémy Martin logo Diamond cut stopper RSP for all regions USD 1 000.00 // EUR 785.00
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Visibility
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YOUR PREMIUM CHOICE 23/02/1110 Rémy Martin - VSOP Cannes Limited Edition 2011 VSOP Cannes LE 2011 Rémy Martin VSOP Celebrating the Art of Cinema High quality black coating and golden serigraphy HIGHLY CONFIDENTIAL
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YOUR PREMIUM CHOICE 23/02/1111
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YOUR PREMIUM CHOICE 23/02/1112 HIGHLY CONFIDENTIAL
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YOUR PREMIUM CHOICE 23/02/1113 Rémy Martin - VSOP Urban Light Limited Edition International Exclusive Launch in Global Travel Retail 2 months exclusivity (August and September 2011) HIGHLY CONFIDENTIAL
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YOUR PREMIUM CHOICE 23/02/1114 Rémy Martin - New Permanent Merchandising 2011 Rémy Martin New 2011 guidelines - More institutional - More statutory - More visible - More luxurious HIGHLY CONFIDENTIAL
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YOUR PREMIUM CHOICE 23/02/1115 Rémy Martin & LOUIS XIII – New Permanent Merchandising HIGHLY CONFIDENTIAL
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YOUR PREMIUM CHOICE 23/02/1116 Rémy Martin - New HOC Platform Rejuvenate the HOC platform Strengthen RM brand image Capitalizing on HOC theme
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YOUR PREMIUM CHOICE 23/02/1117 Rémy Martin - GTR Exclusive GWP Rémy Martin Moleskine notebook Rémy Martin Trolley Bag Travelling Leather goods (Business card holder, passport holder & luggage tag)
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YOUR PREMIUM CHOICE 23/02/1118 Rémy Martin - Activation Plan 2011 XO & RM Moleskine Notebooks // RM leather travel goods // trolley bags JanFebMarAprMayJuneJulAugSepDecJanFebMar Fiscal 2010/11Fiscal 2011/12 HPP + Tasting RM VSOP Frozen Theme Activations VSOP Frozen OctNov NPD Permanent visibility RM Diamant CNY HOC MAF HOC New Merchandising Guidelines Implementation Limited Editions GWPs Xmas RM VSOP CannesRM VSOP Urban Lights CNY HOC
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