1. GENERAL SESSION: How to Write Hotel Descriptions for GDS's & Travelers Karen Leff, CWTSatoTravel Kindall Farwell, FedRooms

2. YOU TELL US… WHICH WOULD YOU CHOOSE?

3. 6 CWTSATO GOVERNMENT RATE 224.00USD GUAR /C-4P TTL TAX 26.76 APPROX. TOTAL PRICE 250.76 USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 2 QN MOBILITY/HEARING ACCESSIBLE W/ BATHTUB VIS FIREALRM/DOOR/PHN ALRT 1 CWTSATO TRAVEL GOVERNMENT 224.00USD GUAR /C-4P C TTL TAX 9.79 APPROX. TOTAL PRICE 98.79 USD INCLUDES TAX EXCLUDES INCIDENTALS 2 DOUBLE BEDS /BRKFST/4P CANCEL/FIT CNTR /PARKING FREE/NON SMOKING ROOM

5. Agent-focusedTraveler-focused

6. TIP: Give travelers what they want

8. 2 FEDROOMS 106.00USD GUAR /C-6P ‡ MD« TTL TAX 35.51 ‡ APPROX. TOTAL PRICE 247.51 USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 1 KING BED STUDY W/SOFABED NONSMOKING 32 IN FLAT TV-WORK AREA-LAPDESK-CRVD SHWR ROD …don’t forget to tell them

10. TIP: Highlight your best features

12. 7 CWTSATO GOVERNMENT RATE 133.00USD GUAR /C-4P TTL TAX 16.69 APPROX. TOTAL PRICE 149.69 USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 1 KING BED COMP WIFI- BED WITH ADJUSTABLE FIRMNESS DIAL

13. TIP: Be clear & concise

14. 1 SATO TRAVEL 224.00USD GUAR /C-4P C TTL TAX 32.48 APPROX. TOTAL PRICE 256.48 USD INCLUDES TAX 2 QUEEN BEDS NONSMOKING YOU CAN SURF THE NET ANYTIME VIA FREE HIGH SPEED ACCESS. THE 32 INCH HDTV COMES WITH HBO AND

16. TIP: Pay attention to character limit

17. 1 SATO TRAVEL COMPLIMENTARY HOT 159.00USD GUAR /C-6P C TTL TAX 19.29 APPROX. TOTAL PRICE 178.29 USD INCLUDES TAX BREAKFAST FOR 1. FREE INTERNET AND PARKING. KING BED STANDARD NONSMOKING OUR KING BED GUEST ROOMS WERE

19. TIP: Make sure it’s appropriate

20. 8 GOVERNMENT ROMANCE 144.99USD GUAR /C-24H TTL TAX 34.80 APPROX. TOTAL PRICE 324.78 USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 2 ROOM EXECUTIVE SUITE-1 KING BED- NONSMOKING LARGER STE-TABLE FOR 8-HI SPEED AVAIL- SOFABED

22. TIP: Watch out for acronyms

24. TIP: Tell agents your rate is commissionable

25. 1 FEDROOMS 121.00USD GUAR /C-6P C TTL TAX 24.88 APPROX. TOTAL PRICE 266.88 USD INCLUDES TAX 2 SATO TRAVEL 121.00USD GUAR /C-6P C TTL TAX 24.88 APPROX. TOTAL PRICE 266.88 USD INCLUDES TAX

26. TIP: Tell agents your location

27. LOCATED JUST ONE MILE OFF INTERSTATE 495 THIS JEWEL WILL GAIN YOU CONVENIENT ACCESS TO HISTORIC WASHINGTON DC/SIX FLAGS AMERICA THEME PARK/ FEDEX FIELD AND ANDREWS AIR FORCE BASE JUST TO NAME A FEW. IF YOU NEED TRANSPORATION TO THE METRO STATION OUR DAILY SHUTTLE WILL TAKE YOU THERE AND PICK YOU UP COMPLIMENTS OF THE HOTEL

28. TIP: Show agents your FEMA approved

29. US GOVERNMENT SAFETY/FIRE APPROVED

30. FOLLOW THEIR LEAD…

31. 1 CWTSATO TRAVEL GOVERNMENT 224.00USD GUAR /C- 4P C TTL TAX 32.48 APPROX. TOTAL PRICE 256.48 USD INCLUDES TAX EXCLUDES INCIDENTALS 1 QUEEN BED /HSIA FREE/BRKFST/4P CANCEL /FIT CNTR/NO SMOKING/COMPUTER HOOKUP/HBO 2 SATO CXL DOM 4P INTL 24HR 79.00USD 4PM /C-4P C ‡ TTL TAX 10.09 ‡ APPROX. TOTAL PRICE 89.09 USD INCLUDES TAXES AND SURCHARGES 2 DOUBLE BEDS NON SMOKING ROOM WITH FREE CONTINENTAL BREAKFAST, FREE WI-FI

33. QUESTIONS? THANK YOU!