1. ESU 11: An Introduction to Social Media: Why this is important for urologists James Catto Editor in Chief European Urology

2. 1. Digital environment: Website

3. @StacyLoeb

4. 1. Digital environment: Website Launched Jan 2014 Full rebuild New search functionality Social media incorporated New functions coming in mid 2014 Reactive design for laptops/tablets/phones

5. Reactive design

6. 1. Digital environment: Website

7. 1. Digital environment: Digital issue Default format: 2014 Problems with release: – Delay & backlog – Now resolved Problems with circulation: – Emails into spam – Now embedded in website – New server created to solve and send from @eu.com Little feedback

8. 1. Digital environment: Digital issue Default format: 2014 Problems with release: – Delay & backlog – Now resolved Problems with circulation: – Emails into spam – Now embedded in website – New server created to solve and send from @eu.com Little feedback Cathy image of digi issue please

9. 1. Digital environment: Digital issue 11,000 Copies emailed 40-45% opened

10. 1. Digital environment: Digital issue

11. 1. Digital environment: Social media Present in all environments: Twitter/Facebook/Goog le +/Linkedin etc. Highest KLOUT factor of our peers Highest Social Authority factor of our peers Facebook: >4,500 ‘friends’ 1,334 added in 2013

12. 1. Digital environment: Social media Present in all environments: Twitter/Facebook/Goog le +/Linkedin etc. Highest KLOUT factor of our peers Highest Social Authority factor of our peers >3,000 followers 1,000 added in 2013

13. 1. Digital environment: Social media Present in all environments: Twitter/Facebook/Goog le +/Linkedin etc. Highest KLOUT factor of our peers Highest Social Authority factor of our peers KLOUT: “Score of social media activity and authority” Jump to 58 at launch of social media campaign (December 2013) Now highest in our field/amongst our peers

14. 1. Digital environment: app iTunes April 2014 iPad

15. 1. Digital environment: app Manuscripts & content Twitter @EUPlatinum feed ….. Content from EU authors @EUPlatinum mentions International Urology Journal Club Docphin