1. Bharat Earth Movers Ltd (BEML)

2. BEML 1964 PSU (54% Government of India) Mini-Ratna
Main Line of Business
Mining & Construction
Defence
Rail & Metro

3. BEML Eight manufacturing units spread over four locations
Kolar Gold Fields (KGF) Complex (around 100 Km from Bangalore)
Earth Moving Division
Rail Coach Unit II
Heavy Fabrication Unit
Hydraulic & Powerline Division
Mysore Complex (around 130 Km from Bangalore)
Truck Division
Engine Division
Bangalore Complex - Rail & Metro Division
Vignyan Industries, Tarikere - Steel Castings

4. Vision
To become a market leader, as a diversified company, supplying products and services to Mining & Construction, Rail & Metro and Defence sectors and globalize its presence.

5. Mission
Improve competitiveness through organizational transformation and collaboration / strategic alliances / joint ventures in technology.
Grow profitably by aggressively pursuing opportunities in national and international markets.
Attract and build people in a rewarding and inspiring environment by fostering creativity and innovation.

6. Objectives
To maintain a dominant position in design, development, manufacture and marketing of Defence, Earthmoving & Construction and Rail & Metro equipment.
To diversify and grow.
To provide total engineering solutions to its customers.
To internationalise operations by enhancing exports.
To improve profitability.
To maintain State-of-the-Art technology for all products.
Re-orientation of the business operations to match present scenario.
Continuous building of skills and competencies to bring about Executive Effectiveness for Management Succession.

7. Product Mix

8. Industry & Competitive Analysis

9. Construction and Mining Equipments Industry (CME)
Source: Construction & Material Handling Magazine – April 2007

10. Construction and Mining Equipments Industry (CME)
Source: Construction & Material Handling Magazine – April 2007

11. Construction and Mining Equipments Industry (CME)
Source: Construction & Material Handling Magazine – April 2007

12. Construction and Mining Equipments Industry (CME)
Source: Construction & Material Handling Magazine – April 2007

13. Construction and Mining Equipments Industry (CME)

14. Construction and Mining Equipments Industry (CME)

15. Construction and Mining Equipments Industry (CME)

16. Construction and Mining Equipments Industry (CME)

17. Construction and Mining Equipments Industry (CME)
Industry Competitiveness
Threat of New Entrants
Competitive Rivalry
Threat of Substitutes
Supplier Power
Customer Power

18. Construction and Mining Equipments Industry (CME)
Key Success Factors
Post Sales Support
R&D Innovation
End to End Service

19. Construction and Mining Equipments Industry (CME)
Competitors
JCB India
L&T Case and L&T Komatsu
Ingersoll-Rand India Ltd
TELCON
Voltas
Godrej & Boyce Mfg. Co. Ltd.
Escorts Construction Equipment Ltd.
Action Construction Equipment Ltd

20. Construction and Mining Equipments Industry (CME)
BEML – first move advantage & leading player
Achieved forward & backward integration
Manufacturing Flexibility
Joint Ventures in Mines
Expanding distribution and marketing network
Expansion in Latin American market

21. Railway & Metro Products Industry
Turn Around in Indian Railways
Limited Production of Rail Coaches

22. Railway & Metro Products Industry
Cast Product Range
High Demand for Metro Coaches & absence of domestic competition
Decicated Production Facility and Expansion
Order Backlog

23. Defense Products Industry
Capital Expenditure has increased by 27%
BEML is Defense Public Sector Undertaking

24. Defense Products Industry
Technological Ties
Volatile Segment for BEML