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It’s all about… Professional athletes have coaches to help them improve their game. Winning or Losing. One point, one inch, one second – small differences. Improving Performance
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Page 2 Improving Performance Overview WhoCorbitt Associates WhatInterim executive to augment your Sales or Marketing team WhenYour team may not have the time, skills, or experience WhereTechnology-based companies HowExperience / Process / Methodology Why WhyImproving Performance Customized plans to fit your company budget, headcount, skill level, and timeline.
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Page 3 Improving Performance Experience: Career Snapshot John has more than 30 years of experience in sales, marketing and engineering. That includes executive experience with leading-edge Fortune 500 high-technology companies, and pre-IPO companies where he was an officer of the company and member of the senior management team. He has held P&L responsibility and managed direct and indirect sales channels in North America, Europe and Asia. His teams have consistently enabled profitable revenues, improved customer satisfaction, and increased market share. Vice President, Sales and Marketing– Enpirion, Inc. Vice President, Sales & Marketing– Galvantech, Inc. (acquired by Cypress Semiconductor) Vice President, Sales– Equator Technologies, Inc. (acquired by PixelWorks, Inc.) Director, Worldwide Strategic Sales– Advanced Micro Devices, Inc. (AMD) Corbitt Associates provides interim executives to augment your Sales & Marketing teams when they don’t have the time, skill or experience. We help Improve Performance using our proprietary Gap Analysis—an Expert Survey of 100 questions covering sales, marketing, and corporate alignment. Our clients set their own goals and the survey results identify the gap’s to those goals.
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Page 4 Improving Performance Experience: Executive Focus
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Page 5 Improving Performance Process Improving Performance Our proprietary Gap Analysis is an Expert Survey of 100 questions gained from our years of experience with companies—large and small. The chart below depicts the possible ‘Before’ and ‘After’ results of Improving Performance.
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Page 6 Improving Performance Methodology Discovery Discovery PlanningPlanning Execution Execution Gap Analysis Survey Interview Team / Triad Alignment Find Challenges / Opportunities Align Goals / Objectives Draft Scope of Work (SOW) Define Metrics (KPIs) Assign Authority / Responsibility Identify any other resources Shape plan to fit resources Modify SOW as required SOW - Execute and Adjust Measure / Monitor KPIs Dashboard / ScoreCard React in real-time 15 / 30 / 45-Day Follow-Up
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Page 7 Improving Performance Encouraging Best Practices Vendor Neutral — We neither accept, nor provide any ‘fees’
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Page 8 Improving Performance Challenges I need more time to… My Channel Partner’s are not… Nobody here has experience with… If it was easy—you would have already done it! I wish I had… The Marketing guys don’t… Bigger companies have… PAINPAINGAINGAIN
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Page 9 Improving Performance Can we help you? CorporateYN 1.Do your sales and marketing teams share mutual corporate goals? 2.Are your KPIs for sales and marketing clearly established and measured? 3.Do you use a graphical dashboard to track KPIs? 4.Do your financial incentives for sales & marketing reinforce the corporate goals? MarketingYN 5.Do they provide a clearly defined Customer Engagement Model? 6.Are your new products getting to market in time? 7.Do they provide Business Intelligence (BI / SWOT) about your competitor's? 8.Are they successfully improving existing products and defining new products? SalesYN 9.Do they have a well defined forecast procedure, and is it reliable? 10.Is their pipeline managed appropriately, and is your close rate acceptable? 11.Do they have a CRM tool and is it being used effectively? 12.Are they choosing and managing your channel partners effectively? Improving Performance It depends. The 12 questions below are a mini Gap Analysis. If you answer any questions with a (N)o, it indicates an opportunity for Improving Performance.
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Page 10 Improving Performance Contact Us 1-2-3Improving Performance Easy as 1-2-3 to learn more about Improving Performance 2 2. Scan this QR Code 3 3. Click an icon to the right 1 1. Call John Corbitt +1.770.985.6599 http://www.linkedin.com/in/corbittassociates http://www.twitter.com/johncorbitt http://www.facebook.com/corbittassociates http://www.corbittassociates.com john@corbittassociates.com
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