1. © 2010 MediaMind Technologies Inc. | All rights reserved Shelley Hen| Solution Specialist January 2011 6. Buying Module

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ David is now ready to start the negotiation phase of the campaign ▸ He wants to  Send RFPs to selected publishers  Receive proposals  Negotiate with publishers  Build a media plan  Sign IO  Receive approvals And launch the campaign…

3. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Buying Module  Smart Planning was added as a 3 rd tab in the Campaign flow  Streamlining the buying-trafficking-analytics process  Includes all buying and negotiation options Research Search for sites suited to campaign goals Add Sites Add sites to the negotiation phase Overview of site’s buying progress Send RFPs to publishers Formal standard RFP form Requested placements Receive Proposals from publishers Publisher can upload proposal negotiation Draft Media Plan Sign IO with publisher Electronic signature

4. © 2010 MediaMind Technologies Inc. | All rights reserved Buying Process

5. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Shelley Hen| Solution Specialist January 2011 6. Sites Overview + RFP Process

6. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ David needs to send RFPs with all the relevant information according to the brief to the publishers he selected in the Research Module ▸ David wants to include cars.com and CarsDirect in his campaign BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

7. © 2010 MediaMind Technologies Inc. | All rights reserved Sites Overview Tab BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

8. © 2010 MediaMind Technologies Inc. | All rights reserved Sites Overview Tab ▸ Add new Site  Few options to add ▸ Historical data – integrated data from Research Module to help the planners in the negotiation process  New ‘Pending' Site- option to add new site for negotiation purpose with no need for AM help BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

9. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ The RFP should include: Objectives: Brand Awareness Target Audience: male |single and married with children |35-44| income above avg. and high Campaign dates: August 17 – September 27, 2011 Budget : $30,000 Due date to submit the proposal: July 1 st 2011 The brief from the advertiser BriefPlanningBuyingBookingTraffickingMonitoringAnalysis Request for Proposal (RFP)

10. © 2010 MediaMind Technologies Inc. | All rights reserved RFP BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

11. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ RFP submission  Budget  Dates  Objectives & Audience  Requested Placements  Attachemetns ▸ Preview and Send RFP  Multiple RFPs- option to create one RFP to more than one site  Multiple budget levels – option to have more than one budget level in one RFP BriefPlanningBuyingBookingTraffickingMonitoringAnalysis RFP

12. © 2010 MediaMind Technologies Inc. | All rights reserved David is now creating RFPs and sending them to the selected sites

13. © 2010 MediaMind Technologies Inc. | All rights reserved Integrated Data from Research Historical data from the Research Module Sections- as selected in Research Module

14. © 2010 MediaMind Technologies Inc. | All rights reserved View Site/ section performance details

15. © 2010 MediaMind Technologies Inc. | All rights reserved Add site options: One by one From saved research From existing campaign Create RFP Option to select one site and create RFP for it Allows selecting more than one Sites Overview Tab

16. © 2010 MediaMind Technologies Inc. | All rights reserved Add Sites From Previous Campaigns  To save time, users can select sites used in previous campaigns

17. © 2010 MediaMind Technologies Inc. | All rights reserved Option to edit pending site information New ‘Pending’ Site Option to add new site. This will be saved only within the account and only in the buying module Once moving it to trafficking, it will go through the mismatch process. If a new site is needed to be added to MediaMind - follow the same process as in MediaMind

18. © 2010 MediaMind Technologies Inc. | All rights reserved Site Indicators From Research New in Sites Overview tab Pending Site Site can not be deleted if an RFP, Proposal/ or an IO has been associated with it Publisher uploaded Proposal

19. © 2010 MediaMind Technologies Inc. | All rights reserved Create New RFP Options From RFP tab Create single RFP or multiple From Sites Overview tab, create RFP For one site by selecting it from list For more than one by selecting them from list Empty RFP and enter the site details later on

20. © 2010 MediaMind Technologies Inc. | All rights reserved RFP Form Budget assigned for this site Currency according to account settings Option to have more than one budget level Campaign dates Due date to submit proposal and Special instructions By default- includes instructions regarding the proposal Excel template  Includes all relevant details of the campaign, to be sent to the publisher  Includes only a few mandatory fields and does not limit the planner

21. © 2010 MediaMind Technologies Inc. | All rights reserved Objectives and Audience according to the campaign brief Populated automatically from the campaign setup Option to change and add more info

22. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign brief information as stated in the brief and should be part of the RFP to the publisher

23. © 2010 MediaMind Technologies Inc. | All rights reserved Attachments and notes can be added. Any file can be added. This will be attached to the RFP sent to the publisher Terms & Conditions can be added. Any file can be added. This will be attached to the RFP sent to the publisher

24. © 2010 MediaMind Technologies Inc. | All rights reserved Both site’s and agency’s contacts can be added. They will be added as a reference in the RFP. *Note: these are not the recipients of the RFP

25. © 2010 MediaMind Technologies Inc. | All rights reserved Requested Placements  Option for the planner to request specific placement(s) from the publisher  These will be added to the proposal Excel sent to the publisher with the RFP

26. © 2010 MediaMind Technologies Inc. | All rights reserved RFP Statuses Draft RFP Sent RFP Has attachment

27. © 2010 MediaMind Technologies Inc. | All rights reserved Multi RFP Form No option to request specific placements  Allows having one RFP for more than one site with option to add more  All RFP parameters are the same for all sites

28. © 2010 MediaMind Technologies Inc. | All rights reserved Create New Multi RFP Form From RFP tab From Sites Overview tab, create RFP Selecting them from list

29. © 2010 MediaMind Technologies Inc. | All rights reserved Send RFP Options From RFP tab From RFP form (new or edit) From RFP Preview

30. © 2010 MediaMind Technologies Inc. | All rights reserved Select site’s contact from list or add new. The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind Add sites’ recipients for this RFP Option to send a copy to your email and to others (colleague, manager etc.)

31. © 2010 MediaMind Technologies Inc. | All rights reserved Agency Logo Option to add Agency logo. This will be added to the RFP (and IO) sent to the publishers

32. © 2010 MediaMind Technologies Inc. | All rights reserved Once Sent… An email with an attachment is sent to the publisher. Each publisher receives his own email. The sender is the planner The attachments include: RFP in PDF format Proposal Excel template to be filled in Any other file(s) attached in the RFP Demo and help files

33. © 2010 MediaMind Technologies Inc. | All rights reserved RFP Tab Direct link to Requested Placements Link to site’s details and rating  Edit multiple RFPs by selecting them and ‘Edit’  Create an RFP without a site name that can be copied and used as a template for future RFPs

34. © 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ Sites Overview  Provides many options to add sites- benefit from past experience throught the research module or past campaigns  Provides one-stop-shop for monitoring the buying process  Integrates historical data  Allows adding 'Pending Site' ▸ RFP  Provides easy and quick way to send RFPs to publishers  Open form without any limitations  Option to send one RFP to many publishers  Saves time and manual work

35. © 2010 MediaMind Technologies Inc. | All rights reserved Default Buying Contact Option to define a user as default for buying The username and details will be added to the Campaign Contacts and will be populated by default in the contacts list when sending RFP/IO

36. © 2010 MediaMind Technologies Inc. | All rights reserved ButtonSites Overview Tab RFPs tab Add new site to list (few options) Add new RFP- will open empty RFP form Edit RFP- opens RFP form for editing Delete site from listDelete RFP Copy RFP- with all details Common Buttons: