1. Explaining the Unexplainable: INFOGRAPHICS Thale Dillon Director, Montana KIDS COUNT Bureau of Business & Economic Research University of Montana--Missoula

2. “Infographics are essentially any combination of information and image used to tell a story by visually representing data”. (IdealWare) What is an INFOGRAPHIC?

5. The purpose of infographics is to transform data into eye-catching, creative and accessible visuals that make viewers interested enough to care about your data. Why use INFOGRAPHICS?

6. When does it make sense to use INFOGRAPHICS?

7. Not easily shared Easily shared SHAREABILITY

8. Takes time to digest Quick and easy to scan DIGESTIBILITY

9. Speaks to heads Speaks to hearts INTEREST

10. “Thunk” factor “Wow” factor APPEAL

11. Superficial In-depth DEPTH OF CONTENT

12. As a COMPLEMENT to reports. Ways to use INFOGRAPHICS As a PREVIEW for a longer report. To tell a STORY. Have corresponding expectations.

13. DATA CLARITY KEY FEATURES OF A GOOD INFOGRAPHIC:

14. From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware (2013)

16. VISUAL CLARITY KEY FEATURES OF A GOOD INFOGRAPHIC:

17. From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware (2013)

19. PURPOSE KEY FEATURES OF A GOOD INFOGRAPHIC:

20. Hook

21. Focal Point

22. Take- Away

23. Don’t forget the attribution!

24. When NOT to use infographics

26. “…designing good infographics isn’t as simple as it looks.” Babar Suleman

27. * Montana KIDS COUNT * Bureau of Business & Economic Research * University of Montana WARNING!

28. http://visual.ly/evil-effects-bad-infographics

30. ONLINE TOOLS www.manyeyes.com infogr.am www.easel.ly www.visual.ly

31. http://pinterst.com/kanter/nonprofit-infographics

32. www.pinterest.com/idealware/infographic-report-examples

33. www.good.is/infographics infographics), which tends to show more illustrative graphics. For an idea of how you can use infographics for advocacy goals, take a look at RAD Campaign’s War on Women series (www.

34. www.pinterest.com/idealware/infographic-report-examples www.pinterest.com/kanter/nonprofit-infographics www.good.is/infographics www.edwardtufte.com/ www.idealware.org www.feltron.com ONLINE RESOURCES

35. “The Wall Street Journal Guide to Information Graphics”, Dona M. Wong “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”, Idealware.org “Blah, Blah, Blah: What to do when words don’t work”, Dan Roam “The Back of the Napkin”, Dan Roam PRINT RESOURCES

36. Thale Dillon, Director Montana KIDS COUNT Bureau of Business & Economic Research University of Montana—Missoula thale.dillon@business.umt.edu www.montanakidscount.org www.bber.umt.edu