1. #13362 Data from a statewide survey of 500 registered voters in Arizona, conducted October 3, 6-7, 2013. A survey commissioned by the Conducted by:

2. ARIZONA STATEWIDE – OCTOBER 2013 2 Public Opinion Strategies is pleased to present to the Environmental Defense Fund the key findings of a statewide telephone survey conducted in Arizona. The survey was completed October 3, 6-7, 2013 among 500 likely voters and has a margin of error of ±4.38%.

3. ARIZONA STATEWIDE – OCTOBER 2013 3 A majority of voters now recognize the serious nature of Arizona’s water problems. The issue is positioned just below “jobs” and above “state spending” and “crime.”

4. ARIZONA STATEWIDE – OCTOBER 2013 4 Water has arrived as a top tier issue in Arizona. “I'm going to read you a list of issues that some people say are problems in Arizona. After I read each one, please tell me if you think it is an extremely serious problem, a very serious problem, a somewhat serious problem, or not a serious problem.”

5. ARIZONA STATEWIDE – OCTOBER 2013 5 Arizona leaders will find a receptive audience when discussing water issues.

6. ARIZONA STATEWIDE – OCTOBER 2013 6 Voters believe there are a range of reasons responsible for water shortages. “What do you believe are the one or two reasons most responsible for diminishing water supplies...”

7. ARIZONA STATEWIDE – OCTOBER 2013 7 Voters understand the seriousness of water concerns. “I am going to read you a series of statements. After I read each one, please tell me whether you think that statement is accurate or inaccurate.” Total Accurate Diminishing groundwater supplies are a serious problem throughout the state of Arizona.

8. ARIZONA STATEWIDE – OCTOBER 2013 8 Voters are very concerned that what we do (or do not do) effects future generations.

9. ARIZONA STATEWIDE – OCTOBER 2013 9 Voters do not want to see the burden passed to future generations. “Thinking some more about our state’s water supply... Now, I am going to read you some different concerns that people have about the water supply here in Arizona. I would like you to rate each statement using a 1‐10 scale where one means that statement is not at all concerning to you personally and a ten means that statement is one of the most concerning things you could learn about the state’s water supply.”

11. ARIZONA STATEWIDE – OCTOBER 2013 11 Respondents were read a list of 19 proposals that could be implemented to ensure an adequate future water supply for Arizona. For each proposal they were asked if they support or oppose that proposal.

12. ARIZONA STATEWIDE – OCTOBER 2013 12 Policies focused on incentives rather than regulations receive much stronger support. Policies that are more policy-focused as opposed to funding-oriented are more strongly supported. There is little support for higher taxes. Arizonans do demonstrate significant support for policies that promote sustainability now, not just down the road.

13. ARIZONA STATEWIDE – OCTOBER 2013 13 Policies focused on incentives are more strongly supported than these focused on regulation.

14. ARIZONA STATEWIDE – OCTOBER 2013 14 Voters are also more receptive to policies that do not signal additional funding requirements.

15. ARIZONA STATEWIDE – OCTOBER 2013 15 There is, however, less resistance to policies that tap new developments in an effort to fund revenue streams.

16. ARIZONA STATEWIDE – OCTOBER 2013 16 But, there is little appetite for what could be interpreted as more broad-based taxes.

17. ARIZONA STATEWIDE – OCTOBER 2013 17 Importantly, policies that put Arizona on the path to sustainability now test strongly as we move toward longer- term solutions. The top policy proposals allow Arizona to move toward a sustainability model: