1. © 2008 Eyeblaster. All rights reserved Preliminary Research Findings Presented by: First-name Last-name ● title ● 19 January 2009 Channel Connect for Search EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2008 Eyeblaster. All rights reserved Case 1 Initial findings show a clear correlation between display impressions and clicks of search campaigns 44pt Bold

3. © 2008 Eyeblaster. All rights reserved Case 2 Display increases average # of clicks by 1½ times 44pt Bold

4. © 2008 Eyeblaster. All rights reserved } Additional findings Results: 18.14% of all search conversions could be partially attributed to display ads the users have seen or clicked on during their online journeys. What does it mean? 1 out of 5 search conversions owe a debt of gratitude to display advertising. Users see the ads, interact with them, take time to digest and finally search for the product. Display is a major contributor to the conversion path 140 search campaigns and their display counterparts over 1 billion display impressions 50 million search impressions Results: 18.14% of all search conversions could be partially attributed to display ads the users have seen or clicked on during their online journeys. What does it mean? 1 out of 5 search conversions owe a debt of gratitude to display advertising. Users see the ads, interacts with them, takes time to digest and finally searches for the product.

5. © 2008 Eyeblaster. All rights reserved Thank you