1. NPR @ ASNE June 25, 2013

3. Getting to Diversity The Challenge Loss of numbers Loss of champions Loss of momentum One Approach Bite off what you can chew Talk about what people are talking about Engage the audience Go big and small

4. Bite off what you can chew.

5. BITE OFF WHAT YOU CAN CHEW

6. THE CODE SWITCH TEAM

7. Talk about what folks are talking about

8. PEOPLE ARE TALKING ABOUT … Use Trayvon, aff action, immigration, chilean miners

9. Then include them in the conversation

10. INCLUDE THE AUDIENCE 0-to-1,300 in less than 24 hours

11. GO BIG & Go Small

12. NPR @ ASNE June 25, 2013

13. A DIVERSITY STRATEGY State the Mission Why are you doing this? How are you defining “diversity”? What would success look like? Identify Gaps and Opportunities Recruiting/Hiring Sources, Stories & shows Audience Volunteers Development Establish Metrics & Accountabilities