1. Mcdonaldization Explained Mcdonaldization Explained

2. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: EFFICIENCY – DO IT QUICKLY – Reduces human interaction between customer & company UNIFORMITY/predictability – LEAVE NOTHING TO CHANCE CALCULABILITY – DO IT ACCORDING TO PLAN CONTROL THROUGH AUTOMATION – HUMANS ARE MOST UNRELIABLE FACTOR McDonaldization Video

3. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: EFFICIENCY – Optimum method to complete a task – Getting cheapest unit price – Best cost for least effort – Everything is done quickly – Customer does the work Examples: – Salad bars: You rent a plate & do all the work yourself. Very efficient for the restaurant – ATMs: You enter withdrawal or deposit info to a computer. Reduces human interaction McDonaldization Video

4. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: CALCULABILITY – DO IT ACCORDING TO PLAN – Emphasized quantity over quality (bigger is better) – Everything must be able to be measured E.g. time, # of units, portion sizes – How much are you getting vs. how much are you paying? – Companies want you to realize how much you’re getting, not how good the items are McDonaldization Video

5. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: UNIFORMITY/predictability – LEAVE NOTHING TO CHANCE – The same experience at ALL locations E.g. same tasting food – Gives consumers a sense of safety – Builds brand loyalty – Makes work routine & mind- numbing McDonaldization Video

6. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: CONTROL THROUGH AUTOMATION – HUMANS ARE MOST UNRELIABLE FACTOR – Reduce human interaction = increased human control by company – Humans easier to replace – Machines don’t get sick, get married, get into car accidents, etc., which pull away from time on the job – Reduces thinking McDonaldization Video