1. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM Analytics

2. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 METHODOLOGY & DEFINITIONS: True Ad Block Count: True Ad Block Count gives partial credit to any product that shares an ad block with other products in order to provide more context in promotional analysis. For example: If 4 products are present in an ad block each will only receive a.25 count for that particular promotion. If 3 products are present each one receives.33 count. Percent of Space : We measure and aggregate the percent of physical space your brand receives in a particular channel of trade or even at a specific retail chain. Time Periods : Previous Year: 1/1/2012 – 12/29/2012 Current Year: 12/30/2012 – 12/28/2013 Retailers: Grocery: Albertsons SOC, Food Lion, Giant Food (Carlisle), Hy-Vee, Kroger CIN, Price Chopper (Golub), Publix, Safeway, Shoprite, Stop & Shop, Winn Dixie Mass: Kmart, Meijer, Target, Walmart Drug: CVS, Rite Aid, Walgreens Dollar: Dollar General, Family Dollar

3. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR ALL CHANNELS - % SPACE Percent of Space

4. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR GROCERY CHANNEL - % SPACE Percent of Space

5. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR MASS CHANNEL - % SPACE Percent of Space

6. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR DRUG CHANNEL - % SPACE Percent of Space

7. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR DOLLAR CHANNEL - % SPACE Percent of Space

8. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – ALL CHANNELS Percent of Space

9. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – GROCERY CHANNEL Percent of Space

10. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – MASS CHANNEL Percent of Space

11. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – DRUG CHANNEL Percent of Space

12. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – DOLLAR CHANNEL Percent of Space

13. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PRIVATE BRAND PERCENT OF CIRCULAR SPACE BY CHANNEL YoY Comp

14. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Current Year, Selected Retailers, Circular Promotions Only YOY DEDICATION TO PRIVATE BRANDS BY CHANNEL

15. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HEALTH AND BEAUTY CARE AD RECAP Percent of Cereal Ads by Promo Type – Grocery Channel Albertsons SOC Food Lion Giant Food Landover Hy-Vee Food Stores Kroger CIN Price Chopper (Golub) 201220132012201320122013201220132012201320122013 PRICE POINT0%69%74%79%41%43%79%78%69%63%57%56% PRICE RANGE0% 1%0% x/For0%20%21%17%29%32%9%12%18%28%20%25% % OFF0%7%3% 26%22%10%7%8%3%18%11% B1G10%3%2%1%4%3%1%3%4%6%5%8% B1G1 50% OFF0% OTHER0%1%0% 1%0% 1%

16. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HEALTH AND BEAUTY CARE AD RECAP Percent of Cereal Ads by Promo Type – Grocery Channel Publix Super Markets Safeway StoresShopRiteStop & ShopWinn Dixie 2012201320122013201220132012201320122013 PRICE POINT46%42%72%69%87%77%41%43%58%60% PRICE RANGE0% x/For16%21%2%4%9%13%29%30%23%19% % OFF27% 19%22%4%10%26%25%4%5% B1G110% 7%4%0% 4%3%14%15% B1G1 50% OFF0% OTHER0% 1%0% 1%

17. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HEALTH AND BEAUTY CARE AD RECAP Percent of Cereal Ads by Promo Type – Mass Channel KmartMeijerTarget StoresWalmart-US 20122013201220132012201320122013 PRICE POINT57%56%46%36%85%82%99% PRICE RANGE0% x/For16%12%16%15%5% 0% % OFF13%17%26%34%10%12%0% B1G12% 4% 0% B1G1 50% OFF11%12%6%10%0% OTHER1% 2% 0%1%0%1%

18. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HEALTH AND BEAUTY CARE AD RECAP Percent of Cereal Ads by Promo Type – Drug and Dollar Channel CVSDollar GeneralFamily DollarRite AidWalgreens 2012201320122013201220132012201320122013 PRICE POINT51%46%91%92%81%80%48% 56%54% PRICE RANGE0% x/For12%14%1%2%6%4%11%10%8%7% % OFF5%4%7%4%10%12%10%7%8% B1G16%7%1% 10%9%4%6% B1G1 50% OFF23%27%0%1% 2%21%25%23%24% OTHER3% 0%1% 0%1%

19. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR ALL CHANNELS True Ad Count

20. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR ALL CHANNELS Share of Total Ads

21. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT COVER ADS True Ad Count

22. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT COVER ADS Share of Total Front Cover Ads

23. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR THE GROCERY CHANNEL True Ad Count

24. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT PAGE FOR GROCERY True Ad Count

25. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR THE MASS CHANNEL True Ad Count

26. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT PAGE FOR MASS True Ad Count

27. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR THE DRUG CHANNEL True Ad Count

28. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT PAGE FOR DRUG True Ad Count

29. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP CATEGORIES FOR THE DOLLAR CHANNEL True Ad Count

30. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP FRONT PAGE FOR DOLLAR True Ad Count

31. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE True Ad Count

32. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE - GROCERY CHANNEL True Ad Count

33. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – MASS CHANNEL True Ad Count

34. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – DRUG CHANNEL True Ad Count

35. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 TOP 15 CATEGORIES – YOY CHANGE – DOLLAR CHANNEL True Ad Count

36. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HEALTH AND BEAUTY CARE CATEGORY EXCLUSIVITY Percent of Exclusive Cereal Ads Year over Year by Retailer Retailer Name20122013Change (BPS) Dollar General95.2%94.1%-1.12% Family Dollar95.5%94.7%-0.85% CVS88.8%87.1%-1.67% Rite Aid79.5%78.7%-0.79% Walgreens80.9%83.9%2.92% Kmart87.5%84.7%-2.78% Meijer90.2% 0.08% Target Stores78.3%76.4%-1.96% Walmart-US95.9%96.2%0.31% Albertsons SOC78.8%72.5%-6.37% Food Lion83.3%91.3%7.94% Giant Food Carlisle98.0%97.5%-0.52% Hy-Vee Food Stores96.3%97.8%1.50% Kroger CIN92.7%94.7%2.06% Price Chopper (Golub)84.4%80.7%-3.69% Publix Super Markets98.1%98.5%0.34% Safeway Stores55.2%59.1%3.87% ShopRite92.6%88.3%-4.29% Stop & Shop98.0%97.3%-0.73% Winn Dixie85.7%91.0%5.26%

37. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 CONTACT INFORMATION Scott Whalley 847-482-1743 scott@ecrm.marketgate.com