1. Insights on Retail Promotions Prepared for Our Friends at NACDS June, 2011 ECRM’s MarketGate Ad Comparisons www.AdCompare.MarketGate.com

2. Top Promoted Categories Across All HBC Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011 Each of the top promoted HBC categories is driven by unique needs with few brands dominating multiple categories.

3. HBC Promotions Shifting Across Categories Share of TotalChange Vs. Shifting HBC CategoriesHBC AdsYear Ago Categories Increasing Share of HBC Ads: Vitamins8.0%+0.57 pts Baby5.3%+0.52 pts Personal Cleansing5.3%+0.39 pts Feminine Hygiene3.1%+0.24 pts Digestives4.6%+0.23 pts Shaving/Toiletries3.5%+0.23 pts Categories Decreasing Share of HBC Ads: Diabetes Care1.2%-0.52 pts Skin Care9.6%-0.38 pts Fragrances1.3%-0.31 pts Cough/Cold4.8%-0.29 pts Oral Care7.9%-0.27 pts Source: ECRM’s MarketGate Ad Comparisons, 52 Weeks Ending 6/11/2011

4. Top Promoted Manufacturers Across HBC Categories Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011 Procter & Gamble HBC products receive more retail ad support than the next five players combined.

5. Top Promoted Brands Across HBC Categories Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011 The top 10 promoted brands represent less than 18% of HBC promotions. No one brand dominates HBC.

6. HBC Promoted Segments Vs. Year Ago The mix of promoted HBC segments is very similar to year ago. Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011 Share of Total HBC Ads

7. Retail Ad Support Across Personal Care Categories Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011

8. Retail Ad Support Across Health Care Categories Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011

9. Retail Ad Support Across Cosmetics, Fragrance & Bath Categories Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011

10. Pharmacy Ads in Retail Circulars Source: ECRM’s MarketGate Ad Comparisons 52 Weeks Ending 6/11/2011 Retailers Running the Most Pharmacy Ads Per Year Pharmacy Ads/Year at Key Retailers