1. Making life easier for you Presented by: Loredana Marta and Andrei Cursaru

2.  Executive Summary  Business Profile  Market and Competitors  Marketing and Public Relations  Finance plan (Development)  Profit and loss statement (Development)  Future outlook

3. What is this product?  Disposable thermometer  Fever indicator patch  Color symbolizes stages of sickness Why do you need it?  hyginical  efficient  user friendly  practical and portable

4. How does it work?  Process liquid to solid=crystallization  More temperature=> liquid phase low- Violet, Red  More temperature=>solid phase high-Blue

5. Corporate Identity Corporate Behavior Ownership Performance and client orientation, Supplier and employee friendly Corporate Communication Name: Paracelsius Slogan: Making life easier for you Advertising: Propaganda, Internet Media, Fliers with product sample Corporate Design User friendly, Clean and effective image of the product

6.  Legal form: Limited liability company  Team and team roles: Andrei Cursaru: CEO Thomas Caganek: Research and Development Max Spohn: Finance Erik Sulimma: Marketing Christian Schmidt: Customer Service  Location: Outskirts of Vienna  Value of chain: Sales and marketing of Paracelsisus

7.  Characteristics of market branch: Pharmaceutical medicine  Target customers: ◦ Children, retirement homes, people with disabilities, travelers, athletes, first-aid kit  Market analysis: Debatable  Competitor analysis: Fever Bugz and Kangdi

8.  Price calculation: 10 EUR pack of 15 pieces, 1 EUR one patch  Distribution: Pharmacies, Kindergartens  Advertising concept: ◦ Mouth propaganda-Doctors recommendation ◦ Internet media ◦ Fliers with samples ◦ Medicinal magazines

9. Finance plan:  Expected Turnover in year 1, and the next 5 years  Expected break even point  Expected costs ( fixed and variable)  Financial needs in founding phase  Loan Profit and loss statement

10.  Positive developments: End of May-Prototype  Negative developments: Production  Product development: Fluorescent chemicals  Diversification, expansion: Focus more on customers (Ex. athletes, travelers)  Strategies on a European scale: ◦ National scale Austria for testing (1 year) ◦ German speaking regions(3 years) ◦ S-W Europe (5 years)

11. Thank you for your attention!