1. Unifying the Digital Campus through Content Why Higher Education Needs Web Content Management Copyright SCT 2002. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

2. Definition: Web Content Management People Business Processes WWW Documents(content) Seamless Integration of People, Content and Processes at Internet Speed

3. WCM/ECM Background In 1998, the term “Web content management” (WCM) took hold, as a new breed of vendors emerged to specifically address the growing pains that Web sites were experiencing—that is, the volume of pages began to creep into the tens of thousands for many enterprises. The dot-com fever brought these vendors into the spotlight, and many enterprises spent a half-million dollars or more on the “must-have” software to compete in the e-world. In early 2000, traditional document management vendors began to term what they had offered for a decade or more as“enterprise” content management to cash in on the interest in content management. Most recently, ECM has been further transformed to include WCM under its huge umbrella.

4. Web Content Management is Higher Education Critical Documents, Web content and rich media assets represent the vast majority of unstructured enterprise content Documents, Web content and rich media assets represent the vast majority of unstructured enterprise content Over 80% of enterprise content is unstructured (Fulcrum Research) Over 80% of enterprise content is unstructured (Fulcrum Research) Content Volume is growing by over 200% per year (Forrester Research) Content Volume is growing by over 200% per year (Forrester Research) Structured Unstructured Web Content Digital Assets Documents Other Output Code

5. The Content Challenge Content Alumni Portals Alumni Portals Student Services Collaboration Digital Asset Management Course info / Schedules Compliance Wireless Delivery E-Procurement Edu Sites Campaigns Campaigns Multiple Campuses

6. The Solution Course Info / Schedules E-Procurement Student Services Collaboration.EDU Sites Employee Portals Employee Portals Wireless Delivery Marketing Compiance Digital Assets A common content platform that powers multiple applications

7. Create: Easy contribution Any user Any application Any content Deliver: The right content, in the right format, to the right user or application… at the right time Managing the Full Content Lifecycle Personalize: Categorize and classify content Populate keywords and properties Match content to user interests and access rights Manage: Automate review/approval processes Apply appropriate security Form relationships between content Track content history

8. SCT Luminis Is the leading Web Content Management solution for eliminating IT bottlenecks by empowering non-technical knowledge workers to create, manage and publish their own Web content, while automating the entire process.

9. SCT Luminis Product Family Flexible solutions for unifying, extending and managing the digital campus Luminis product family offerings:  Luminis Platform II  Luminis Content Management Suite 2.0  Luminis Integration Suite 3.0  Luminis Web Applications

10. How to get started though? Implementing a CMS solution is as much about altering business process and behavior as it is about deploying technology There are additional political and organizational issues that have to be addressed Cannot simply apply corporate CMS best practices to Higher-Ed SCT is structuring it’s CMS offerings, both through products and services, in such a way that our customers can deploy in small, successful steps

11. Personalization Aggregation/ Integration Content Tagging Content Search Scheduling Distributed Authoring Distribution Workflow Key CMS functions with Luminis A CMS system provides solutions around:  Creating the content - authoring  Describing it - metadata tagging  Changing and updating it - editing  Letting several people edit it together - collaboration  Letting the right people do the right things to it - workflow  Stopping the wrong people from manipulating it - security  Keeping track of how it has changed - versioning  Deciding when to display it - scheduling  Displaying it in the right standard format - templating  Allowing it to be displayed by others - syndication  Allowing it be displayed differently to different visitors - personalization A CMS system provides solutions around:  Creating the content - authoring  Describing it - metadata tagging  Changing and updating it - editing  Letting several people edit it together - collaboration  Letting the right people do the right things to it - workflow  Stopping the wrong people from manipulating it - security  Keeping track of how it has changed - versioning  Deciding when to display it - scheduling  Displaying it in the right standard format - templating  Allowing it to be displayed by others - syndication  Allowing it be displayed differently to different visitors - personalization

12. Luminis Content ManagementPortals Websites Applications

13. Portals Need Content Management Why do portals and content management go hand in hand? Because portals require content that is: Relevant and easy to find… Maintained by business users… Accurate and standardized… — Nicholas Wilkoff, Forrester Research, May, 2002 “ ”

14. CMS & Portals Channel content management Can be as simple as post a photo Can be a multiple step article publishing workflow Tools should be appropriate for the task and simple to use for non-IT, and even in some cases, non-trained users Personalization within channels Based on user role and preferences Needs to be tied to the content management process via content categorization Tie portal and CMS together in a unified manner Allow for re-purposing of content within the portal and other web sites

15. Portal Channel  Channel is available to selected roles  Image is submitted using web based form  Workflow to approve, launch and expire

16. Luminis Applications Available Q2 2003 L:Drive Group Tools Available Q3 2003 Prospective Student Portal Product Enhancements Targeted Announcements Personalized Content Delivery In Planning Portfolio Website Manager Alumni Portal

17. CMS & Websites What is a ‘site’? Public.EDU site Audience specific sites (alumni, prospective students, etc.) Intranets Extranets What is common amongst these sites Not enough resources to manage all effectively promotes rogue servers Common need to present information in a timely, relevant and possibly secure manner Distributed and dynamic authors, editors and managers Small, if any, training budget

18. Sample Public Homepage

19. How to get started? Luminis Content Management Starter Edition Manage content on a per department basis Pre-packaged workflows Pre-packaged content and presentation templates Pre-defined roles and permissions Luminis Content Management Premier Edition Enterprise content management Careful planning and learning curve required to get started Provides ultimate flexibility Available Today

20. Product Demo

21. CMS Summary Content Management is an abstract, and can be a somewhat daunting, concept Taken in moderation and applied appropriately, CMS will solve real pain within your institution SCT, through it’s focus on CMS and how it can be leveraged in Portals, Applications and Websites, is committed to making the abstract concept real for our customers