1. COMMUNICATION STUDIES SEVEN TRADITIONS OF COMMUNICATION STUDIES DR. MARQUITA BYRD DEPARTMENT OF COMMUNICATION STUDIES SAN JOSÉ STATE UNIVERSITY MARQUITA BYRD©2012

2. TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELD Semiotics Phenomenology Cybernetics Socio Psych Socio Cultural Rhetoric Critical

3. Available Means of Persuasion: Influence and/or control RHETORIC Rhetoric Aristotle, Plato, Socrates

4. Must be aware of Biases WE EXPERIENCE LIFE THROUGH OUR OWN LENSES Phenomenology

5. SymbolSignPeople Human beings and abstract STUDY OF SIGNS AND SYMBOLS IN A SOCIETY Semiotics City of San Jose City Hall

6. SOCIO- PSYCHOLOGICAL Cause and Effect

7. SOCIO-CULTURAL Me UsYou Shared cultural patterns and social structures We co-create reality

8. Noise, complex individualities, messages CYBERNETICS: INFORMATION PROCESSING Shannon and Weaver

9. CRITICAL Power, Discrimination, Oppression Critical Ways in which communication constructs and supports the use of power to oppress and ways that communication can reduce use of power to discriminate and oppress.

10. Semiotics Phenomenology Cybernetics Socio Psych Socio Cultural Rhetoric Critical TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELD