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Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org.

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Presentation on theme: "Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org."— Presentation transcript:

1 Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org

2 Grass roots action Global advocacy consumersinternational.org Communication tools Blurring boundaries

3 Consumer Producer consumersinternational.org Communication tools Blurring boundaries

4 consumer clubs Communication tools Listserves Campaign films Press outreach Research publications Pamphlets Direct marketing User-generated Magazines branding Social media consumersinternational.org

5 World Consumer Rights Day, 15 March consumersinternational.org

6 Congress: delegate-generated content consumersinternational.org

7 Twitter consumer campaigns

8 consumersinternational.org Using the internet to get consumers a better deal Adam Brimo’s Vodafail.com Winner of CHIOCE Australia’s Consumer Champion Award 2011 Attracted 16,000 complaints, national media attention Class Action with over 22,000 people Vodafone CEO made public apology and promised changes

9 Carrotmob consumersinternational.org

10 Carrotmob

11 Uses social media tools to organise consumer campaigns Inspires consumers to take action Empowers local and grassroots organisation. consumersinternational.org Carrotmob

12 The power of networks consumersinternational.org

13 lupchurch@consint.org consumersinternational.org


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