1. Social Media Overview — Fun with Facebook ℠, Twitter ℠, Ustream ℠, and FourSquare ℠ Jack Leblond Director of Internet Strategy and Operations TG

2. Social media sites Facebook ℠ –Social networking site that allows information sharing among friends and fans Twitter ℠ –Microblogging service that allows users to send and read short messages Ustream ℠ –A platform for “lifecasting” and live video streaming FourSquare ℠ –A location-based social networking Web site and software for mobile devices

3. Facebook Facebook provides a method for users to try and communicate with students on the students’ turf, and in a manner to which they can relate.

4. Facebook History –Created by Mark Zuckerberg while a student at Harvard –February 2004 – Launched as a small, closed network that quickly grew to include many colleges and universities –Late 2005 - early 2006 – High schools allowed to join –September 2006 – Network opened to anyone 13 and older –February 2007 – High school students (and possibly younger students) started joining “future college” groups

5. Facebook Groups are: −Comparable to clubs −Easy to create −Organic in their growth −Tightly associated with creators and administrators −Able to control membership −Able to distribute e-mail to members (if under 5,000)

6. Facebook Fan pages are –Similar to profiles –Easy to create –Organic in their growth –Populated with fans, not friends –Discreet (administrators are hidden) –Dynamic (updates display on fans’ profiles) –Indexed by search engines

7. Facebook What to do with it –A schools can create a primary fan page, as well as others for each area/department on campus Typical items to make available –Links to forms and information located on school Web site –Event schedules –Deadline alerts –Event photos

8. Twitter Twitter is a “micro-blogging” tool that allows users to send and receive short messages, known as “tweets” Tweets: –Can be up to 140 characters –Are displayed on the user’s profile page –Are republished via the multitude of secondary tools that members use to access the site Like a “turbo-charged” instant messenger

9. Twitter What to do with it –Schools should have a primary account, but can have others for each area/department on campus Typical items to link to: –Links to forms and info located on school Web site –Event schedules –Deadline alerts –Event photos – in real time –Virtual office hours

10. Twitter How to use it –Post repeated links to your Web site (or others) –Engage with people

11. Twitter Helper tools –Polls TwtPoll –Scheduled Tweets HootSuite ℠ –Photo Sharing TwitPic ℠ –Hash tags and keyword monitoring Twitter Search HootSuite TweetDeck ™

12. Video YouTube ℠ –Easy –Affordable –Static Ustream –Easy –Affordable –Live –Archived

13. Geo-location Services Where are you now? –Gowalla ℠ –FourSquare

14. Questions? This presentation is available for download at www.tgslc.org/tgconference.