1. ACTIVE PURCHASE A SNAPSHOT OF PEOPLE OUT OF HOME CONDUCTED DURING MARCH 2014 JON ARMSTRONG HEAD OF BRAND AND COMMUNICATIONS RESEARCH

2. Research fieldwork conducted: Sample size: 355 Sample distribution: 80+ interviews per location. Locations: Newcastle, Leeds, Birmingham, Guildford. Quotas: Ages 16-55. Spread of age and gender. Fieldwork: 2 weekdays and one Saturday per location. Objectives: Quantify economic activity in the Active Space Have respondents purchased anything? Are they planning to? What have they/what do they plan to purchase? Can purchase intent be influenced in the Active Space? Fieldwork and Objectives

3. 70% have purchased or intend to We'd like to know whether you are/were planning to buy something whilst you are out and about? Base: All respondents (355)

4. People are actively purchasing

5. 80% always carry money on them When I go out I always carry some money (cash or cards) with me. Base: All respondents (355)

6. Planning and purchases: 6 out of ten still open to new purchase ideas “I normally buy something when I’m out even if I don’t intend to” “I normally buy only the things I go out to buy and not much else”