1. 11 Issues and Reputation November 2011

2. 2 © December 2011 Project: 7311, GlobeScan® The 2011 GlobeScan Radar CSR Survey is confidential and is provided for the sole benefit and use of subscribers. Clients have agreed to respect and maintain the confidential nature of the report and will not release its contents to any third party, to the public, or to the media. Nor will this report be reproduced in whole or in part, without the express written consent of: GlobeScan Incorporated 65 St. Clair Avenue East, Suite 900 Toronto, Canada M4T 2Y3 tel: +1 416.962.0707 fax: +1 416.920.3510 For more information, contact: Chris Coulter President +1 226 338 6350 Chris.Coulter@GlobeScan.com Sam Mountford Research Director Strategy & Collaboration +44 20 7928 7679 Sam.Mountford@GlobeScan.com Sam.Mountford@GlobeScan.com www.GlobeScan.com

3. 3 Table of Contents Introduction5 Map of Participating Countries 6 Concern about National and Global issues7 Most Important National Problem8 Most Important Problem Facing the World11 Seriousness of Global Problems13 Most Talked about Global Issues21 The World Is Going in the Right Direction24 I See Myself As a Global Citizen27 My Country Is Governed by the Will of the People30 Attitudes toward Free Market System and Protectionist Measures 32 The Free Market Economy Is the Best System 33 Attitudes toward Protectionist Measures35 Government Should Prevent Foreign Companies from Buying National Companies37 Trade Barriers Are Important to Protect Jobs40

4. 4 Table of Contents Industry Reputation and Issues 42 Respect for Industry Sectors43 Environmental Issues46 Seriousness of Environmental Problems47 New Technology Will Solve Climate Change64 Primary Concern about Energy66 Consumer Sentiment68 Predicted Business Conditions in Country As a Whole during Next 12 Months69 Predicted Business Conditions in Country As a Whole over Next Five Years70 Methodology and Research Partners71

5. 5 Introduction This PowerPoint report represents the main body of findings of the second wave of the GlobeScan Radar 2011, focusing on issues and reputation. The findings detailed here are based on face-to-face, online (for Japan only), and telephone surveys with nationally representative samples of, in most cases, about 1,000 adults in each of 24 countries (n=23,566). Some urban-only surveying was conducted in certain developing countries, following generally accepted research standards in each country. The polling was carried out between June and September 2011. Within-country sample error for questions asked of half of sample ranges from +/- 2.8 to 4.9 percent, 19 times out of 20. Fuller details of sample size, fieldwork dates, and research institutes for each country are included at the end of this document. All figures in the charts are expressed in percentages, unless otherwise noted. Some questions were asked of half of sample; global averages are not always based on 24 countries as some countries did not ask all questions.

6. 6 Map of Participating Countries

7. 7 Concern about National and Global Issues

8. 8 Q1At. What do you think is the most important problem facing our nation today?

9. 9 If we reformat this so the legend is where I have put this text box, we can stretch the map and improve the layout of this page

10. 10 Q1At. What do you think is the most important problem facing our nation today?

11. 11 Q17Bt. What do you think is the most important problem facing the world today?

12. 12 Q17Bt. What do you think is the most important problem facing the world today?

13. 13 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem.

14. 14 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem.

15. 15 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem. at) Human rights abuses in the world

16. 16 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem. at) Human rights abuses in the world

17. 17 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem. ct) Spread of human diseases

18. 18 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem. ct) Spread of human diseases

19. 19 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem.

20. 20 Q18Bt. For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem.

21. 21 Q20Bt. Which, if any, of the global issues that we've been talking about have you discussed with your friends or family during the past month?

22. 22 Q20Bt. Which, if any, of the global issues that we've been talking about have you discussed with your friends or family during the past month?

23. 23

24. 24 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? at) The world is going in the right direction

25. 25 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? at) The world is going in the right direction

26. 26 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? at) The world is going in the right direction

27. 27 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? et) I see myself more as a global citizen than a citizen of [COUNTRY]

28. 28 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? et) I see myself more as a global citizen than a citizen of [COUNTRY]

29. 29 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? et) I see myself more as a global citizen than a citizen of [COUNTRY]

30. 30 Q3At. Would you say that [this country] is governed by the will of the people?

31. 31 Q3At. Would you say that [this country] is governed by the will of the people?

32. 32 Attitudes toward Free Market System and Protectionist Measures

33. 33 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements? bt) The free market system and free market economy is the best system on which to base the future of the world

34. 34 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements? bt) The free market system and free market economy is the best system on which to base the future of the world

35. 35 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? ct) Our government should prevent foreign companies from buying [COUNTRY] companies. dt) It is important to protect [Country’s] industries and jobs by using tariffs and other barriers against competing products from other countries.

36. 36 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? ct) Our government should prevent foreign companies from buying [COUNTRY] companies. dt) It is important to protect [Country’s] industries and jobs by using tariffs and other barriers against competing products from other countries.

37. 37 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? ct) Our government should prevent foreign companies from buying [COUNTRY] companies.

38. 38 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? ct) Our government should prevent foreign companies from buying [COUNTRY] companies.

39. 39 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? ct) Our government should prevent foreign companies from buying [COUNTRY] companies.

40. 40 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? dt) It is important to protect [Country’s] industries and jobs by using tariffs and other barriers against competing products from other countries.

41. 41 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements? dt) It is important to protect [Country’s] industries and jobs by using tariffs and other barriers against competing products from other countries.

42. 42 Industry Reputation and Issues

43. 43 Q7At/12Bt Please tell me how much you respect each of the following types of companies. In answering, please use a scale from 1 to 5, where 1 is “no respect at all” and 5 is “a lot of respect.”

44. 44 Q7At/12Bt Please tell me how much you respect each of the following types of companies. In answering, please use a scale from 1 to 5, where 1 is “no respect at all” and 5 is “a lot of respect.”

45. 45 Q7At/12Bt Please tell me how much you respect each of the following types of companies. In answering, please use a scale from 1 to 5, where 1 is “no respect at all” and 5 is “a lot of respect.”

46. 46 Environmental Issues

47. 47 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all?

48. 48 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all? If we reformat this so the legend is where I have put this text box, we can stretch the map and improve the layout of this page

49. 49 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all?

50. 50 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all? ct. Climate change

51. 51 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all?

52. 52 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem, or not a serious problem at all? ct. Climate change

53. 53 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? dt. The depletion of natural resources, such as forests, farmland and fish

54. 54 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? dt. The depletion of natural resources, such as forests, farmland and fish

55. 55 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? at. Shortages of fresh water

56. 56 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? at. Shortages of fresh water

57. 57 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? bt. Air pollution in general

58. 58 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? bt. Air pollution in general

59. 59 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all?

60. 60 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? Note that sample methodology changed in 2008,.

61. 61 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all? Note that sample methodology changed in 2008,.

62. 62 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all?

63. 63 Q4At. How serious a problem do you consider each of the following issues to be? Is each of the following a very serious problem, somewhat serious problem, not very serious problem or not a serious problem at all?

64. 64 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements? ft) New technology will solve the problem of climate change, requiring only minor changes in human thinking and individual behavior.

65. 65 Q2At. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements? ft) New technology will solve the problem of climate change, requiring only minor changes in human thinking and individual behavior.

66. 66 Q22Bt. Thinking about the different concerns you might have about energy, which one of the following most concerns you?

67. 67 Q22Bt. Thinking about the different concerns you might have about energy, which one of the following most concerns you?

68. 68 Consumer Sentiment

69. 69 M9t Now turning to business conditions in the country as a whole—do you think that during the next twelve months we’ll have good times financially, mostly good times, about equally good and bad times, mostly bad times, or bad times?

70. 70 M10t And looking ahead, which would you say is more likely—that in the country as a whole over the next five years we'll have continuous good times financially, mostly good times, about equally good and bad times, mostly bad times, or continuous bad times?

71. 71 Methodology and Research Partners

72. 72 GlobeScan's mission is to be the world's centre of excellence for global public opinion, customer, and stakeholder research, and for evidence- based strategic counsel. We deliver research-based insight to companies, governments, multilaterals, and NGOs in pursuit of a prosperous and sustainable world. www.GlobeScan.com London. San Francisco. Toronto