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Outsell’s Information Management Survey: An Update Jim Hydock VP & Practice Leader Outsell, Inc. 1 London Info International 25 November 2014
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Industry Update Key IM Benchmarks and the State of IM Next Steps Agenda 2
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About Outsell
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The Information Industry
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5 A Story
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$738 Billion Information Industry Ecosystems 6
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Vendors – Key Issues 7
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Libraries – Key Issues 8
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Information Management: 2014 Trends that Matter 9 THE GLOBAL LIBRARY MARKET $24.8B Content budgets are split 66/34 between digital and print, and this is growing in favor of digital. INFO MANAGERS’ TOP AREAS OF INVESTMENT Managing the Migration to Digital 1. Moving Beyond Usage Statistics 2. Moving Toward a DIY Model 3.
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Library Budgets 10
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Outsell’s Information Management Survey: An Update
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Outsell’s Annual IM Benchmarking Survey Focus on budgets, staffing, content, and vendors Listservs, SLA, FedLink, Charleston Group, etc. In progress through November 14, 2014 ~225 responses so far Currently directional in nature Confidence level of 95% +/- 5% at the total level. Library types with lower numbers of respondents have confidence levels of +/-7% Fact-based perspectives and opinions 12
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13 Survey Respondents by Library Type
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Budgets and Investments
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2015 Budgets by Library Type
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16 Budget Categories
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17 Top 5 Areas for Investment in FY15
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18 How Would You Allocate 10% of Extra Budget?
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Staffing
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20 Percent of Time Spent on Activities
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21 Technologies Used
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22 Top 5 Skill Gaps
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Content
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24 Digital by Library Type
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25 % of Budget to Content Areas
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Preferred Licensing Options Source: Outsell's 2014 Information Management Benchmark & Trends 26
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Source: Outsell's 2014 Information Management Benchmark & Trends 27 E-book Usage Rights in Place
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Vendors
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29 Librarians’ Views about Vendors
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Source: Outsell's 2014 Information Management Benchmark & Trends 30 Most Important Usage Statistics
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Next Steps
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Imperatives Information managers Strengthen the relationships with vendors. Measure and deliver value beyond usage statistics. Embrace a DIY model. 32
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Essential Actions Vendors Strengthen the relationship with IM managers. Help IM deliver value. Embrace flexibility. 33
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34 A Story
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36 Shift Happens!
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November 2015 Outsell’s Enterprise Content – Buyers Meet Sellers Location to be determined in US
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38 Questions & Discussion
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About Outsell Outsell, Inc. is the world’s only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, and grow revenue in a fast-changing, global, digital environment, and sleep better at night. Guaranteed. www.outsellinc.com info@outsellinc.com Burlingame, CA · USA +1 650-342-6060 London · United Kingdom +44 (0) 20 8090 6590 The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.
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