1. Science vs Spirit Trends in Consumer Attitudes to Natural Environment Annimac Futurist & Trend Forecaster www.annimac.com.au Trends

2. 2006 annimac consultants www.annimac.com.au 2 An Overview of Trends More info : www.annimac.com.au  Presentations

3. 2006 annimac consultants www.annimac.com.au 3 Trends impacting attitudes  Big Picture 21 st century global shifts  Climate change  Rural WA  Changing attitudes to land  Generational differences

4. 2006 annimac consultants www.annimac.com.au 4 Exponential Rate of change Change we have in 1 day Grandmother had in 1 year Younger means faster

5. 2006 annimac consultants www.annimac.com.au 5 Are you comfortable with Parallel Universes ?

6. 2006 annimac consultants www.annimac.com.au 6 Driving all Change : Technology By 2020 70 % of job types new because

7. 2006 annimac consultants www.annimac.com.au 7 Driving all Change : Technology by 2020 80 % technology then not imagined yet

8. 2006 annimac consultants www.annimac.com.au 8 Likely jobs in next 10 years : Director of Emerging Thought Robotics Ethicist Creative Undertaker Biotech Thought Jockey Chief Science Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exists 2003

9. 2006 annimac consultants www.annimac.com.au 9 Japanese Robanoid 2006

10. 2006 annimac consultants www.annimac.com.au 10 21 st Century

11. 2006 annimac consultants www.annimac.com.au 11 21 st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

12. 2006 annimac consultants www.annimac.com.au 12 21 st Century Three attitudinal key words  passion  responsibility  dignity

13. 2006 annimac consultants www.annimac.com.au 13 21 st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

14. 2006 annimac consultants www.annimac.com.au 14 Global Power Shift World economic power

15. 2006 annimac consultants www.annimac.com.au 15 World economic power From North Atlantic nations

16. 2006 annimac consultants www.annimac.com.au 16 World economic power To Western Pacific nations

17. 2006 annimac consultants www.annimac.com.au 17 Global power shift World cultural influence

18. 2006 annimac consultants www.annimac.com.au 18 World cultural influence From Christianity values base 

19. 2006 annimac consultants www.annimac.com.au 19 World cultural influence To Confucian & Islam values base  

20. 2006 annimac consultants www.annimac.com.au 20 21 st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

21. 2006 annimac consultants www.annimac.com.au 21 21 st C Three drivers Knowledge Values Shift 20th Century - Economic Rationalism  Masculine Paradigm - left brain  Materialist tangible external values  Profits before people & planet  “get enough wealth & we can solve the world’s problems “

22. 2006 annimac consultants www.annimac.com.au 22 21 st C Three drivers Knowledge Values Shift 21st Century Cooperative Capitalism  Feminine Paradigm - right brain  Profit + Environment + People + Culture  Confucian & Indigenous influence :  “it’s what you do on the journey that matters”

23. 2006 annimac consultants www.annimac.com.au 23 21 st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

24. 2006 annimac consultants www.annimac.com.au 24 21 st C Three drivers Consumer driven economy  from Product Driven  18 th -20 th C Industrial Economy  focus on tangibles  to Consumer Driven  21 st C Knowledge Economy  Focus on relationships because Consumer awareness changing  Globalism  Internet

25. 2006 annimac consultants www.annimac.com.au 25 Albany Highway Williams Western Australia

26. 2006 annimac consultants www.annimac.com.au 26 Changing Attitudes to Land

27. 2006 annimac consultants www.annimac.com.au 27 20th C : Scientific View shifting to 21st C : Traditional View Nature is wild savage wasteland Nature is holy sacred alive Man needs to dominate Man is spiritually within nature Land is property to be commercially divided Land is origin and unity of life

28. 2006 annimac consultants www.annimac.com.au 28 Changing Attitudes to Land Nature source of exploitable commodities Man responsible for harmony of nature Man extracts all unilaterally Man reciprocates – gives back to land Violations made vague/uncertain by science Man’s violations of nature serious Universe as mostly static physical objects Universe interplay of natural forces

29. 2006 annimac consultants www.annimac.com.au 29 Science will explain all eventually Nature not knowable by rational mind Language is aggressive & manipulative Language is gentle & accommodating Sense of separateness from other life forms Kinship & empathy with all life forms Sense of superiority over other life forms Each species has rich gifts & powers Changing Attitudes to Land

30. 2006 annimac consultants www.annimac.com.au 30 Religious beliefs above nature Religious beliefs within & level with n Knowledge ignores experience Knowledge from long life experience Scientists agree on truths of natural world Natural world determines truths. Adapted from David Suzuki & Canadian First Nations elders Changing Attitudes to Land

31. 2006 annimac consultants www.annimac.com.au 31 Climate Change

32. 2006 annimac consultants www.annimac.com.au 32 Trends of Climate Change  Forecasters disagree re long term  agreement  Global warming is happening  Some big changes inevitable  Aus second most arid continent  Aus climate highly vulnerable

33. 2006 annimac consultants www.annimac.com.au 33 Trends of Climate Change  WA ecosystems vulnerable to change  hi risk : coral reefs mangrove wetlands tropical forests natural grasslands deserts  WA climate cyclical - shorter cycles  temperatures & rainfall changing

34. 2006 annimac consultants www.annimac.com.au 34 Trends in Rural W A

35. 2006 annimac consultants www.annimac.com.au 35 Trends in Rural WA  Farming communities downsizing  Family farms corporatising  Urban encroachment  Soil degradation, salinity  Ageing farm population  Succession issues : youth issues  Women as farm biz managers  Slow uptake of technology

36. 2006 annimac consultants www.annimac.com.au 36 Age Generational Differences

37. 2006 annimac consultants www.annimac.com.au 37 Generational Differences Baby Boomers b 1945 – 60 age 45 - 60 Hippies Generation X 1960 – 75 30 – 45 Clones DotComs 1975 – 90 15 – 30 Wired Ferals 1990 – 05 0 - 15 No Limits

38. 2006 annimac consultants www.annimac.com.au 38 Four generations : Three worlds Baby Boomers 45 – 60 yrs Materialism  economic rationalists - profit  material values : tangibles  science as religion : rational reigns Generation X 30 – 45 yrs  clones of Boomers : materialists or  copying younger : sustainability

39. 2006 annimac consultants www.annimac.com.au 39 Four generations : Three worlds DotComs 15 - 30 yrs Sustainability  global identity  co opitalism  relationships  holistic win - win – win  Cluetrain Manifesto “ The marketplace is a conversation ” www.cluetrainmanifesto.com

40. 2006 annimac consultants www.annimac.com.au 40 Chinese Technology Centre

41. 2006 annimac consultants www.annimac.com.au 41 Four generations : Three worlds Ferals 0 – 15 yrs Virtual  no limits  no boundaries  parallel universes   quantum everything  inventing their world  beyond our imagining  New Kids

42. 2006 annimac consultants www.annimac.com.au 42 Creating the future :

43. 2006 annimac consultants www.annimac.com.au 43 thank you www. annimac.com.au