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Public Service Vision The Context © 2014 Station Resource Group
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Each week More people are using public radio On more stations, streams, and on- demand options Hearing more choices for news and music... than ever before.
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We compete successfully in broadcasting
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... with multiple choices for listeners
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News is our most successful offering
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Music plays a larger role than many realize
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We are finding more and more listeners online Source: Triton Digital Media
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And connecting in-person, too Minnesota Public Radio, Rock the Garden June 2014 Photo Nate Ryan
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We are building our local newsrooms KPCC, Los Angeles
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This year More people are giving to public radio With larger gifts More sustaining commitments And more total support... than ever before.
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Giving to stations at an all-time high
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Third year in a row over $1 billion total cash
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Evolving leadership One in four participants at this year’s retreat are attending for the first time. Goli Shiekholeslami Capella Tucker Nico Leone Linda Pastori Caryn Mathes Doug Price Graham Parker JJ Yore Tony Rudel Jarl Mohn
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And yet...
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We are losing broadcast time with listeners NPR Audience Insight & Research
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We’re not making up the loss online Source: NPR Digital Services, Triton Digital Media
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Our streaming cume is actually down Source: NPR Digital Services, Triton Digital Media
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Most local newsrooms are very thinly staffed
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The music industry is going crazy
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Source: PriceWaterhouseCoopers Global entertainment and media outlook 2014- 2018
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Over $100 million left “on the table” in individual giving Sustainers v. 2 Serious major giving Planned gifts Compelling large asks for capital Really doing mobile
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The long path to diversity
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Enduring values Credible programming Deeper news perspective Ongoing learning Respect for the intelligence of the listener Each mentioned by more than seven of every ten respondents as main reason for listening to public radio stations. Jacobs Media |PRPD Public Radio Tech Survey 2014
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Public Service Vision The Context
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