1. Promoting and Marketing Your Seamless Summer Program Sandy Helsel, Maureen Johnson, Justin Muschott, Stephanie Huff, Annastacia Yager Nutrition Education Supervisors Manteca Unified Nutrition Education CSNA 62 nd Annual Conference November 14, 2014 Sacramento, CA

2. About Us Manteca Unified School District San Joaquin Central Valley – Approx. 60 miles south of Sacramento 30 sites – 24,000 students – 64% free and reduced

3. Promoting and Marketing Your Summer Feeding Program Getting Started Be a Summer Meal Champion Planning for a Strong Summer Meal Program Adding the Fun and Special Events Make Summer Meal Sites the Talk of the Town

4. Getting Started Sandy Helsel

5. Our Journey Contract Meals Summer meal transition Energy savings Meal counts – Number of employees increased – Number of meals increased

6. Pre-Partner Meeting City departments – Parks & Recreation, library, etc. Other district departments – Pre-K/Kinder program After school programs – Give Every Child A Chance – YMCA – Boys & Girls Club County & private schools Day care Community leaders

7. Utilizing Inventory & DOD Several vendors Menu/Meals – Special Diets Inventory (year end) DOD Swept funds Focus on produce

8. Be A Summer Meal Champion Maureen Johnson

9. Advertising for the Summer Advertising requirements Mail flyers Parks and Recreation Department Handbook Back of menu Postings in community gathering places Door hangers

10. Staff Training Day Staffing plan Paperwork review General information – Clipboards – Equipment/supplies Route preview

11. Planning for a Strong Summer Meal Program Justin Muschott

12. Infrastructure Vehicles – Borrow from other departments and schools Warehouse staffing – On-site staff other than delivery drivers Storage and accessibility – Freezer and refrigerator space – Warehouse dry storage

13. Distribution Route planning – Meal Counts – Proximity Schedules – Serve time and transport time – Directions for route Serve locations Food transport Communication

14. Safety District policy paperwork – DMV clearance, rules and guidelines, etc. Daily vehicle inspections Weather considerations – Water! Water! Water! – Shade – Hats, neckbands, fans, etc. Child Safety – Be approachable – Caution signs/cones – Be aware of surroundings – Advance notification to local police department

15. Adding the Fun & Special Events Stephanie Huff

16. Name Your Route Routes A, B, C, D… – Team development and comradery New names – Allspice – Beach Balls – Cinnamon – Dynamic Duo

17. Easy Decorating Summer theme Friendly competition Facebook postings – Free advertising Keep it simple – Dollar Store & 99¢ Store

18. BBQ Participation One park per day Raised participation 41% Plans to expand next year

19. Family Fun Time at the Park Meals must be consumed on site Family fun and physical activity Staff participation – Kids wanted to come out to eat and play

20. Make Summer Meal Sites the Talk of the Town Annastacia Yager

21. Partnerships Invite local news coverage – Newspaper, television, etc. Word of mouth – Social Media “Thank you” from families Post-partner meetings – Address any issues – Suggestions for next year

22. End of Summer Evaluations Re-evaluate site locations Menu changes Length of time at each site New partners – Alliance for a Healthier Generation

23. Questions?

24. Contact Information Manteca Unified School District Nutrition Education 209.858.0778 www.musdnutrition.net