1. Yoda Can’t talk right but can kill you so don’t make fun of him.

2. How did he become Super? Yoda became a Jedi The force Yoda’s powers are the force Weaknesses are that he is 900 years old. http://www.youtube.com/watch?v=MFEjcvIRMDo&safety_mo de=true&persist_safety_mode=1&safe=active http://www.youtube.com/watch?v=MFEjcvIRMDo&safety_mo de=true&persist_safety_mode=1&safe=active

3. Demographics Age- 900 Man- Alien Married- no Education- Jedi

4. Geographics Lives in Star Wars on Dagobah. Has an accent but there are no other characters who have that accent.

5. Pyschographics Old and Wise

6. Similar or Different Most people are not like Yoda because they are not 900 years old and are not aliens. Same with me This makes the character appeal to consumer’s imaginations

7. Who owns the rights Lucasfilms owns the rights to Yoda. This includes George Lucas 20 th century Fox owns the rights to the Star Wars Movies. Yoda has been used to make PSAs in the past

8. Products http://www.amazon.com/Vandor-18-Ounce-Ceramic-Star- Wars/dp/B003VYAHV4/ref=sr_1_2?ie=UTF8&qid=1323279203 &sr=8-2 http://www.amazon.com/Vandor-18-Ounce-Ceramic-Star- Wars/dp/B003VYAHV4/ref=sr_1_2?ie=UTF8&qid=1323279203 &sr=8-2 http://www.amazon.com/Star-Wars-Justice-T-Shirt-X- Large/dp/B002CR78RM/ref=sr_1_7?s=apparel&ie=UTF8&qid= 1323279472&sr=1-7 http://www.amazon.com/Star-Wars-Justice-T-Shirt-X- Large/dp/B002CR78RM/ref=sr_1_7?s=apparel&ie=UTF8&qid= 1323279472&sr=1-7

9. How is Yoda Marketed? Yoda is marketed by the selling of toys, clothes, movies, books, and other items Is the mascot for the profitable Star- Wars Franchise. Novelty Products are very profitable

10. Some Yoda Products are inappropriate for a school of work environment. http://www.youtube.com/watch?v=BtfejKs_mI4&safety_mod e=true&persist_safety_mode=1&safe=active http://www.youtube.com/watch?v=BtfejKs_mI4&safety_mod e=true&persist_safety_mode=1&safe=active

11. How would I Market Yoda I would market yoda much the same way as he is currently marketed I would create a sitcom called “that’s so Yoda” that will engage a new generation of consumers. I would sell high end products to appeal to hard core fans.