2. BARE International Our Mystery Shoppers Shopper training planning
Scenario Price audit
Terminology
Discount calculation

3. BARE International
Our Mystery Shoppers

4. Our Mystery Customers
Our active database currently stands at over certified and trained Mystery Customers in the field globally, with a backup database of
Our Mystery Customers are carefully selected and have different professional backgrounds & profiles. This wide variety is essential, because depending on every program the profile of the ‘real’ customer is varied as well
The large number of Mystery Customers guarantees a fast execution of the project and a good rotation in local evaluators. The acquired information stands or falls with the right Mystery Customer profile

5. No outsourcing =Consistancy = valid data
Working with a large panel of local Mystery Customers has other advantages:
No outsourcing =Consistancy = valid data
Local Mystery Customers can use/offer local addresses and local contact data
Lower chance on discovery when working with local Mystery Customers (local accent, …). The right profile & address will not alert staff & sales people
Mystery Customer rotation is essential with larger shop networks and modern database technology

6. Mystery Shopper recruitment
Referrals
Job postings
Active phoning
Targeted Ads
Database sharing
Selection agencies

7. Mystery Shopper training
Mystery shopper Selection & Certification
ESP research
Screening by phone
Mystery Shopper training
Mystery Shopper Quiz
Mystery Shopper
Certification

8. Mystery Shopper screening: ESP research

9. Mystery Shopper screening: photo database

10. Mystery Shopper screening
Screening by phone

11. BARE International
Shopper training

13. Mystery Shopper training
E-learning modules (Bare Basics & Industry specific modules)
E-learning modules specifically designed for each client

14. Mystery shopping quiz : Bare Basics
Mystery Shopper Quiz

15. Certification
Certification

16. Mystery shopping quiz : specifically for Nissan

17. Extra for Nissan + overview all trainings
Bare Basics
Online training Nissan specific
1 test visit with feedback from editor
Before starting the research price auditor has to perform one test visit. This visit is checked by the dedicated editors and feedback is given. If editors are confident real evaluations will be assigned to the auditor

18. The success of our training methodology
Very consistent training
Active learning process
Unbiased
Testing
Flexible

19. BARE International
planning
Shopper

20. Mystery Shopper recruitment: BARE’S GEO

24. Data validation
All reports will be proofed for accuracy and completeness by an Editor and Senior Editor
Data Quality Control will be done by the Project Team
All reports will get a quotation for internal use only.

25. BARE International
Scenario Price audit

26. Ask for an offer of the specific version
Ask for the additional equipments if not part of the basic spec
Ask for discounts
Ask if there are any additional costs that were not included in the final price
Ask for a finance offer

27. BARE International
Terminology

28. List price: the price that is communicated on the brand website
Initial price: the basic price (so without additional equipment) that is given by the sales person. Initial price can be different from list price because sales persons are starting with higer price (to give customer feeling that he gets more discount) or with lower price (because e.g. discount is already included).
Announced cash discount: the discount that is announced by the sales person. Experience learns that discounts are not always communicated.
Gifts: free services and free equipment that is given to the customer
Paid equipments: price for airco, metallic paint and winter tires if not included in basic spec.
Final price: The price that is offered to the customer at the end of the negociation.
Costs not included: the costs that are communicated to the auditor when asking if there are any additional costs that were not included in the final price
Final equalized price: Final price – paid equipments + costs not included

29. BARE International
Discount calculation

30. Alternative calculation (based on list price)
Current calculation (based on announced discount)
Announced discount Announced discount + Final Equalized Price
List Price – Final Equalized Price List Price