1. Stockholm, May 27, 2009 Riesling & Co. World Tour 2009 Press meeting

2. steffen.schindler@deutscheweine.de Stockholm, May 27, 2009

3. Wine in Germany  Viticulture for more than 2000 years  Northern limit of viticulture  102.000 ha vineyards

4. OIV, 2006, est.1,000 hectares Spain1,174 France882 Italy835 USA400 Portugal246 Argentina220 Romania213 Chile194 Australia169 South Africa134 Greece120 Germany102 Vineyards world-wide

5. OIV, 2006, est. mio. hl France51.7 Italy52.0 Spain39.3 USA19.7 Argentina15.4 Australia14.0 South Africa9.2 Germany9.0 Chili8.4 Portugal7.4 Wine production world-wide

6. yearmio. hl 200810.0 200710.4 20069.1 20059.2 200410.6 20038.1 20029.9 20018.9 20009.9 (1982)(15.4) (1980)(4.6) German wine production

7. 2008 Germany‘s wine-growing regions Region Surface in haWhite:redMain variety Rheinhessen26,44469:31 Müller-Thurgau (16%) Pfalz23,46161:39 Riesling (23%) Baden15,90656:44 Spätburgunder (37%) Württemberg11,51129:71 Trollinger (21%) Mosel9,03491:9 Riesling (60%) Franken6,09780:20 Müller-Thurgau (30%) Nahe4,15575:25 Riesling (27%) Rheingau3,12585:15 Riesling (79%) Saale-Unstrut68573:27 Müller-Thurgau (19%) Ahr55814:86 Spätburgunder (61%) Sachsen46285:15 Riesling (67%) Mittelrhein46181:19 Müller-Thurgau (18%) Hess. Bergstraße43979:21 Riesling (48%)

8. Colours in Germany source: GFK in %whiteredrosé 200838539 2007*39538 2006*40528 2005*36568 200141518 199749438 1993583210 consumption * Not including direct sales

9. Getting „redder“ (still?) in %white varietiesred varieties 200863.636.4 200763.236.8 200464.036.0 200074.026.0 199680.020.0 199282.018.0 198885.314.7 198487.112.9 198088.611.4 vineyard surface

10. Changes 2000/2008 Red Grape-varieties Grape-varietyAcreage (ha)Change % Spätburgunder11,800+ 27.5 Dornfelder8,101+ 85.3 Portugieser4,354- 13.4 Trollinger2,472- 4.7 Schwarzriesling2,361- 1.8 Regent2,161+ 381.3 Lemberger1,729+ 44.6 Total red37,227+ 36.9

11. White Grape-Varieties Changes 2000/2008 Grape-varietyAcreage (ha)Change % Riesling22,434+ 1.4 Müller-Thurgau13,721- 31.5 Silvaner5,236-21.7 Grauburgunder4,481+ 61.8 Weißburgunder3,731+ 43.9 Kerner3,712- 43.3 Bacchus2,015- 37.2 Scheurebe1,672- 43.3 Chardonnay1,171+ 92.0 Gutedel1,136-5.3 Total white64,331- 17.0

12. OIV, 2005, prov.mio. hl France33.0 Italy27.6 USA25.1 Germany19.4 UK12.0 Argentina10.9 Sweden1.5 Total Wine Consumption

13. Year 2005 Per Capita Consumption countryl/capita/year Luxemburg54.6 France55.4 Italy46.5 Spain31.8 Germany24.0 Netherlands21.3 United Kingdom20.0 Sweden17.0 USA8.4 Japan2.0 China1.0

14. Winegrowers in Germany ha199919891979 - 0.223,47321,62025,881 0.2 - 0.517,15620,36524,780 0.5 – 19,07212,03914,444 1 – 26,2989,22011,276 2 – 56,7069,1189,741 5 +5,8985,0263,349 Total68,60377,38889,471

15. Market share: German market source: GFK Volume in %GermanyFranceItalySpainNew World 200849.413.512.45.76.5 200746.613.714.35.76.0 200646.313.614.06.16.4 2004*34.217.714.54.48.1 200245.315.913.13.34.3 200048.716.212.93.53.7 199849.216.712.43.22.3 2004/2005: solely food trade, without purchase at producers

16. Riesling World Wide CountryAcreage (ha)% Germany20,62761.9 Australia4,25612.8 France3,35010.1 USA1,7005.1 Austria1,6434.9 New Zealand6361.9 Canada4401.3 South Africa3471.0 Chile2880.9 Total32,857100.0 Source: Fischer / Swoboda, „Riesling“

17. 2008 Riesling Region Surface in ha Pfalz5,458 Mosel5,390 Rheinhessen3,769 Rheingau2,464 Württemberg2,083 Baden1,166 Nahe1,125 Mittelrhein309 Franken297 Hess. Bergstraße211 Sachsen67 Saale-Unstrut50 Ahr43

18. Riesling & Co. World Tour 2008

19. Riesling & Co. Amsterdam

20. Riesling Fellowship New York, December 1, 2008 Mandarin Oriental Hotel 1st United States Riesling Fellowship Invitees to the seminar & lunch were a focused group of top tier trade & media, and the afternoon tasting was open to a broader list of professionals Campaign financed with aid from the European Union and Deutscher Weinfonds

21. Riesling Week at 101 top restaurants and retailers in New York, San Francisco, Chicago & Las Vegas

22. Generation Riesling Dublin, September 09 German Embassy

23. Generation Riesling

24. Riesling Challenge

25. Riesling – the door opener

26. „German“ Grape Varieties RieslingSilvanerPinot GrisPinot Blanc Müller- Thurgau Pinot NoirDornfelder Germany22,4345.2364,4813,73113,72111,8008.101 France3,4821,9342,5821,30426,337 USA1,8704,84715,802 Australia4,4322,4693294,254 NZ9171,383794,650 Austria1,87453293*3,4613,289409 Switzerland112352081025024,449 Argentina113289291,441 Chile30514131,382 Italy7,0005,200?3,300 * incl. Chardonnay

27. 2008 Spätburgunder Region Surface in ha Baden5.855 Pfalz1.585 Rheinhessen1.342 Württemberg1.278 Rheingau380 Mosel359 Ahr342 Franken254 Nahe248 Hess. Bergstraße45 Mittelrhein40 Sachsen38 Saale-Unstrut27

28. Sideways 2004

29. JackJack: „If they want to drink Merlot, we're drinking Merlot.“ Miles Raymond: „No, if anyone orders Merlot, I'm leaving. I am NOT drinking any fucking Merlot!“ Miles Raymond Sideways

30. MayaMaya: „You know, can I ask you a personal question, Miles?“ Miles Raymond: „Sure.“ Miles Raymond Maya: „Why are you so in to Pinot?“ Maya Miles Raymond: [laughs softly] Miles Raymond Maya: „I mean, it's like a thing with you“ Maya. Miles Raymond: [continues laughing softly] Miles Raymond Miles Raymond: „Uh, I don't know, I don't know. Um, it's a hard grape to grow, as you know. Right? It's uh, it's thin-skinned, temperamental, ripens early. It's, you know, it's not a survivor like Cabernet, which can just grow anywhere and uh, thrive even when it's neglected. No, Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and... ancient on the planet.“

31. Trends in the US

32. Dream Team: Riesling & Spätburgunder

33. Pinot Trio New York March 18, 2009 in New York

34. JancisRobinson.com „To give you some background, Germany is now the world’s third biggest producer of Pinot Noir, with a vineyard area of 12,000 hectares in 2006. It grows more of this variety than Australia, New Zealand and Austria combined. While Riesling is still far and away the most widely planted grape variety in Germany (c 21,000 ha or nearly 21% of the total vineyard area), Spätburgunder is advancing rapidly and now has 11.6% of the total, up from 7.7% in 1999 and 3.6% in 1970. However, most of the wine is consumed within Germany, so these figures may come as something of a surprise to many consumers. Baden, the most southerly and therefore generally the warmest German wine region, is the dominant player. In 2005 it had 5,800 ha, ie nearly half the total, but there are also (relatively) substantial plantings in the Pfalz (1,600 ha), Rheinhessen (1,300 ha) and Württemberg (1,200 ha). The Rheingau had only 395 ha, the Ahr 335 ha. Franken has some, but not enough to be included in the German Wine Institute’s overview of important varieties by region.“

35. Sept. 12, 2007: Spätburgunder and Burgundy compared „Of the six German wines, I gave only one wine less than 17. Of the eight burgundies, four scored lower than 17.“ „The biggest surprise of all was that my favourite and most highly rated wine was a Spätburgunder.“ JancisRobinson.com

36. February 02, 2008: Pinot Noir Shortage in the US „Despite California growers’ best efforts to supply Pinot Noir, the hottest variety in the US currently, the total amount produced in California in 2007 was 16%, of more than 14.5 millions bottles’ worth, less than in 2006. The shortfall is most acute in the most desirable appellations, both in Santa Barbara County and, especially, in Sonoma County where the crop was down nearly 24%.“

37. De Standaard, Belgium Best red wine in Belgium 2007

38. September 2007  Best Pinot Noir world-wide  One of three great gold medals

39. (naturally) Light wines

40. Year1000 €hl€/hl 2000275,6591,996,088138 2001280,3901,901,950147 2002293,5741,932,415152 2003341,1642,158,953158 2004306,9481,897,473162 2005314,2591,721,384183 2006356,6811,849,433193 2007383,4841,919,499200 2008427,2242,182,117196 German Wine Exports

41. Liebfraumilch Production yearhl 1975348,906 1980702,016 19851,132,184 19901,091,987 19951,145,111 2000767,087 2005587,283 2008460,350

42. Countryvalue 1000 €volume hl€/hl+/ - value+/- volume USA94,790284,892333- 7.8- 5.1 UK88,516539,8741644.5- 3.2 Netherlands44,869309,52614530.125.5 Russia23,532197,80811933.647.5 Sweden20,213136,3691486.117.1 Norway17,00161,42827714.90.9 Canada15,55360,77525611.125.6 Japan14,27739,471362- 1.23,4 Belgium11,84774,60615938.619.3 Denmark7,35653,75013717.924.0 China7,23817,16442273.767.5 Finland4,54323,612192- 7.1- 3.7 Iceland7262,43829811.29.9 Total427,2242,182,11719611.413.7 German Wine Exports 2008

43. (Value 1,000 €)SwedenNordic countries 200820,21349,839 200613,00935,984 200415,08734,534 200216,99234,581 200016,99232,381 Exports to Sweden and Nordic Countries 2000-2008 Sweden, Norway, Finland, Denmark, Iceland

44. Year1000 US-$% 199735,447- 7 199835,494= 199938,166+ 8 200041,997+ 10 200142,066= 200248,394+ 15 200370,405+ 45 200480,126+ 14 200598,654+ 23 2006119,925+ 22 2007144,250+ 20 2008147,247+ 2 US Import German Wine

45. Liebfraumilch Production yearhl 1975348,906 1980702,016 19851,132,184 19901,091,987 19951,145,111 2000767,087 2005587,283 2008460,350

46. in %trockenhalbtrockentogether 198516.119.835.9 199024.121.845.9 199526.220.746.9 200033.820.654.4 200435.920.956.8 200537.321.959.2 200636.723.159.8 200738.523.661.1 200840.623.363.9 Getting drier

47. New Plantings 2006/2007 Grape varietyHectares 1. Riesling871 2. Müller-Thurgau392 3. Spätburgunder177 4. Weißburgunder132 5. Silvaner119 6. Grauburgunder110 7. Sauvignon Blanc73 8. Portugieser29 9.Dornfelder25 10. Regent9

48. Frankfurter Allgemeine Sonntagszeitung

49. steffen.schindler@deutscheweine.de Thank you very much !