1. Russian River Valley Winegrowers 2013 Marketing Review

2. Passport to Pinot 2nd year for this event Continues to surpass our expectations Creating an opportunity to educate the consumer Driving sales to our member tasting rooms Focused on Pinot, but also serves as an opportunity to present other varietals.

3. Grape to Glass

4. Celebrating our 30 th Anniversary Over 750 attendees. Guests from all over the country. Wineries, Farmer’s Market vendors, and some of our local restaurant members. The money raised goes directly to the organization and allows us to continue to promote, educate and market our premier winegrowing region and the bounty of the Russian River Valley.

5. Single Vineyard Night 4 th year event targeting the present and future consumers of RRV wines. Partnered with “Uncorked Events” Held at Ft. Mason in San Francisco. The event sold out! Food from RRVW members.

6. Website Fully interactive Member pages include links to FB/YouTube Calendar Searchable database Facebook & Twitter feeds Featured articles Mobile compatibility

7. Pinot Classic Paulée

8. Held at Arista Winery Attended by media, trade, and key consumers Included the region’s top chefs Focus on Pinot Noir and included many other varietals

9. Sonoma in the City – Sonoma County Vintners Pinot Days – LA, Chicago, & San Francisco The RRVW was also represented at these outside events:

10. 2014 & Beyond

11.  Pinot Classic Passport to Pinot – May 24-25  Pinot Classic Paulée Dinner – May 24  Single Vineyard Night – November in S.F.  Sonoma in the City w/ Sonoma County Vintners Continuing Programs

12. New Programs

13. RRV is a mature appellation Well written about by the press Understood by both consumer and trade Much more diverse than given credit for A mosaic of growers, vintners, artists, & farmers RRV Today

14. “The size of the Russian River Valley AVA is so big that it is failing consumers…give us some meaningful geographic delimitations. You are now all grown up, and it won’t hurt a bit” -Charles Olken “…Middle Reach, Laguna Hills, Santa Rosa Plain, Western Russian River….such distinctions make sense” -Steve Heimoff “..smaller areas within the Russian River Valley AVA possess even more precise and consistent climatic and geologic characteristics that are in fact quite different from other areas inside the larger Russian River Valley AVA.” -Tom Wark Press Impressions

15. Committee to define the neighborhoods Explaining the RRV by defining its parts Information in our newsletter, on our website and as part of our PR campaign Press tasting kit Consumer tasting kit Neighborhoods Initiative

16. Establish points of entry appropriate to welcome visitors to the Russian River Valley RRV Entry Signs FPO – NOT FINAL

17. More Winery involvement Greater number of lots Greater reach More focus on other projects Online Auction

18. In conjunction with the Bacigalupi Family Awarded to a student concentrating in the field of viticulture or viticulture business Issued through the Farm Bureau $1000 Charles N. Bacigalupi Scholarship

19. Media Outreach – national, regional and key blogs Increase awareness about the quality and relevance of the Russian River Valley Create excitement about Pinot Classic Paulèe dinner and Passport to Pinot, driving visitors to the region throughout the year Invite top wine writers and editors to the Russian River Valley for first-hand experiences, including to FAM trips Position the Russian River Valley as a premier Pinot Noir wine- growing region as well as highlighting all our cool-climate varietals Support key events in the RRV Drive ticket sales and awareness to key events Generate interviews for key spokespeople and winemakers Issima! PR

20. Here’s to a great 2013, and an even more wonderful 2014 and beyond!