1. Bacon Audit Fall, 2013 Mitchell Wayman Boe Armstrong

2. A.C. Nielsen Product Snapshot For Total Consumption of Fresh Meat TOTAL FRESH MEAT (FRESH MEAT) OZ. Total Consumption BehaviorScape Framework LifeStyle BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Plain Rural LivingTotal Start-Up Families HHs with Young Children Only < 6 749511580139122106 Small Scale Families Small HHs with Older Children 6+ 1148912698136117114 Younger Bustling Families Large HHs with Children (6+), HOH <40 191148139202162218178 Older Bustling Families Large HHs with Children (6+), HOH 40+ 114120156168176213156 Young Transitionals Any size HHs, No Children, < 35 568487927810682 Independent Singles 1 person HHs, No Children, 35-64 36436556587657 Senior Singles 1 person HHs, No Children, 65+ 33 3938415842 Established Couples 2+ person HHs, No Children, 35-54 82100120102123147115 Empty Nest Couples 2+ person HHs, No Children, 55-64 928610996110123105 Senior Couples 2+ person HHs, No Children, 65+ 64689586839985 Total 768710599102122100

3. Bacon Brand Demographics FarmlandTysonHormelCorn KingPrivate label Demographic Variables % VolumeIndex% VolumeIndex% VolumeIndex% VolumeIndex% VolumeIndex Race of Head of Household White 79.8%11551.6%7568.3%9981.8%11868.3%99 Black 3.6%3023.8%1987.1%593.5%2914.0%117 Hispanic 11.2%9116.4%13220.9%16910.8%8714.2%115 Asian 3.1%735.5%1272.4%562.0%462.0%47 Other 2.3%1042.8%1291.4%632.0%921.5%70 Household Income Under $10,000 10.1%1278.9%1125.8%7313.7%1738.0%101 $10,000 - $19,999 12.6%10812.9%11115.3%13218.0%15510.7%92 $20,000 - $29,999 13.2%11710.8%9619.7%17417.0%15012.4%110 $30,000 - $39,999 13.2%12613.3%12614.3%13613.0%12411.9%113 $40,000 - $49,999 10.2%1108.8%955.4%588.9%969.2%99 $50,000 - $74,999 20.9%11518.1%10010.3%5716.7%9219.3%107 $75,000 - $99,999 9.3%7910.0%8510.4%896.7%5712.3%105 $100,000 - $149,999 7.1%6310.2%899.8%864.8%4210.3%90 $150,000 or More 3.4%427.1%889.1%1121.2%145.9%73

4. Bacon Category Role

5. Category Assessment: Stores Audited StoreLocationSKUsUnique SKUs*Audited by SupercenterJoyce Blvd381Boe SupercenterMLK Blvd (6 th )5912Mitchell Neighborhood MarketMission250Mitchell WalgreensS School Ave21Boe & Mitchell Harp’sElkins303Boe & Mitchell Harp’sMission323Boe Marvin’s IGA15 St546Boe & Mitchell Marvin’s IGALafayette246Boe & Mitchell Complete Audit 9732 Slide “D”

6. Bacon Share of Display Manufacturer Walmart 6th St Facings WalMart Joyce Blvd Facings Harps Elkins Facings Harps Mission Facings WalMart NMkt Mission Facings Farmland FoodsN44691 % of Total Sum7.0%10.3%23.3%29.4%4.2% % of Total N7.1%10.5%22.2%29.0%4.2% HormelN119466 % of Total Sum21.1%23.1%13.3%17.6%25.0% % of Total N19.6%23.7%14.8%19.4%25.0% KraftN147346 % of Total Sum24.6%20.5%10.0%11.8%25.0% % of Total N25.0%18.4%11.1%12.9%25.0% Petit Jean MeatsN44333 % of Total Sum7.0%10.3%10.0%11.8%12.5% % of Total N7.1%10.5%11.1%9.7%12.5% TysonN108974 % of Total Sum17.5%20.5%36.7%23.5%16.7% % of Total N17.9%21.1%33.3%22.6%16.7% Wal-MartN116 4 % of Total Sum19.3%15.4% 16.7% % of Total N19.6%15.8% 16.7% WilliamsN2 22 % of Total Sum3.5% 6.7%5.9% % of Total N3.6% 7.4%6.5% TotalN5638273124 % of Total Sum100.0% % of Total N100.0%

7. Bacon, Fall 2013: Market Stocking Rates Number of Stores Carrying Total 123456 7 MSR Private Label8122000022.247 Manufacturer Williams20200004.286 Tyson244211115.886 Hormel322222013.473 Kraft651210116.348 JC Potter51000006.167 Petit Jean00101024.786 Farmland751210016.295 Total 322413863497

8. SPSS % Gross Margin Dollars Manufacturer Walmart 6thSt $Gross Margin WalMart Joyce Blvd $Gross Margin Harps Elkins $GrossMargin Harps Mission $Gross Margin WalMart NMkt Mission $GM Farmland Foods% of Total Sum4.7%7.5%16.7%18.0%2.2% % of Total N7.1%10.5%22.2%30.0%4.2% N44691 Hormel% of Total Sum21.2%24.2%7.9%18.0%23.2% % of Total N19.6%23.7%14.8%20.0%25.0% N119466 Kraft% of Total Sum22.8%15.1%11.8%15.0%21.2% % of Total N25.0%18.4%11.1%10.0%25.0% N147336 Peit Jean Meats% of Total Sum8.2%12.2%15.0%14.8%12.8% % of Total N7.1%10.5%11.1%10.0%12.5% N44333 Tyson% of Total Sum18.1%21.3%37.9%23.6%20.8% % of Total N17.9%21.1%33.3%23.3%16.7% N108974 Wal-Mart% of Total Sum20.1%19.7% 19.8% % of Total N19.6%15.8% 16.7% N116 4 Williams% of Total Sum4.9% 10.7%10.6% % of Total N3.6% 7.4%6.7% N2 22 Total% of Total Sum100.0% % of Total N100.0% N5638273024

9. Mean % Gross Margins for Stores with Deepest Assortments

10. Demography Reference#359#177#2745#144 % HHs HHs Index % HHs HHs Index % HHs HHs Index % HHs HHs Index % HHsHHs Index Race of Head of Household White 69.2%100 78.4% 11379.4%12379.4%11884.0%106 Black 12.0%100 2.5% 214.8%264.8%364.4%199 Hispanic 12.4%100 12.6% 1029.2%739.2%745.3%50 Asian 4.3%100 3.5% 82 N/A 6.5%773.2%105 Other 2.2%100 3.0% 1386.5%145 3.0% 1313.1%60 Under 10,000 7.9%1008.4%10613.7%15313.7%17214.4%163 $10,000 - $19,999 11.6%10013.7%11819.1%15119.1%1669.6%129 $20,000 - $29,999 11.3%10013.3%11715.1%12515.1%14916.5%117 $30,000 - $39,999 10.5%10011.9%11312.3%11112.3%13214.4%106 $40,000 - $49,999 9.3%1009.6%1038.4%898.4%9512.8%82 $50,000 - $74,999 18.1%10018.1%10013.0%7313.0%7214.3%79 $75,000 - $99,999 11.7%1009.8%847.3%667.3%627.5%78 $100,000 - $149,999 11.4%1009.5%8411.1%6511.1%596.9%83 $150,000 or More 8.1%1005.6%69 N/A 2.9% 692.4%102

11. Comparing Prior Bacon Audits #SKUsPrivate Label SKUsAvg. Unit Cost Fall 20139718.18 Fall 20121019.15 Depth of assortment was reduced slightly across similar stores while the number of private label SKUs increased drastically. This could be due to Wal-Mart wanting to be more competitive in the fresh meats market.