1. BIG IDEAS
NEED BIG
SPACES
Source: Diesel Wall art contest (2008)

2. GUERRILLA MARKETING … is a form of marketing
which involves unusual approaches to engage audiences and
intends to get maximum results
from minimal resources
with an effort to engage customers
Source: Jay Conrad Levinson (1984)
02/07/2013
Guerrilla Marketing

3. Agenda 1
Key Elements 2
Objectives 3
Mistakes 4
Practical Example

4. Potentially Interactive
Key Elements
Humorous
Drastic
Potentially Interactive
Guerrilla Marketing
Unconventional
Unexpected
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

5. Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives
Mistakes
Practical Example

6. Potentially Interactive
Key Elements
Humorous
Drastic
Potentially Interactive
Guerrilla Marketing
Unconventional
Unexpected
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

7. Drastic 02/07/2013 Guerrilla Marketing Key Elements Objectives
Mistakes
Practical Example

8. Potentially Interactive
Key Elements
Humorous
Drastic
Potentially Interactive
Guerrilla Marketing
Unconventional
Unexpected
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

9. Humorous 02/07/2013 Guerrilla Marketing Key Elements Objectives
Mistakes
Practical Example

10. Potentially Interactive
Key Elements
Humorous
Drastic
Potentially Interactive
Guerrilla Marketing
Unconventional
Unexpected
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

11. Potentially Interactive
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

12. Potentially Interactive
Key Elements
Humorous
Drastic
Potentially Interactive
Guerrilla Marketing
Unconventional
Unexpected
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

13. Unconventional 02/07/2013 Guerrilla Marketing Key Elements Objectives
Mistakes
Practical Example

14. Anatomy of Guerrilla Marketing
Provoke with your concept
Brainstorm about
your Uniqueness
Financial muscle for
low-cost advertising
Generate buzz
(word of mouth)
Execute brilliantly
and consequently
turn viral
Touch their hearts
that leads to
Engagement
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

15. Advantages and Disadvantages of Guerilla Marketing
Pros
Cons
Cost effective
Tactic for small businesses
Increases Brand Awareness and Consumer Recall
Involves Networking
Difficult to measure
Time-consuming
Risky
Legal grey area
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

16. Negative Example “Boston bomb scare”
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

17. Negative Example “You suck Sarah Marshall”
02/07/2013
Guerrilla Marketing
Key Elements
Objectives
Mistakes
Practical Example

18. Guerrilla Marketing is an effective and
Summary
Guerrilla Marketing is an effective and
cheap method to reach and affect customers
02/07/2013
Guerrilla Marketing

19. Big Space for big Guerrilla Marketing Ideas for EF
Key Elements
Objectives
Mistakes
Practical Example

20. Proposal from ABC Marketing Consulting Corp.
Find your Adventure abroad
Key Elements
Objectives
Mistakes
Practical Example