1. Christine Celia Section 6

2.  Manipulating photographs is nothing new in our society. Started to become popular in the 1980’s. Today changes in photographs are much more drastic compared to the past due to advanced software.

3. Adobe Photoshop Corel Paint Shop Pro Photoimpression

4. To enhance the looks of people and/or objects To avoid trial and error in photoshoots To save time and money on advertisements To make companies more efficient

5.  Women already live in a society where they feel they need to look perfect. Some altered photographs give people the belief that “perfect” is unhealthy. This can be dangerous to people’s health.  Can cause people, specifically women to have anxiety and be depressed.

6.  These advertisements are not realistic. May make consumers believe that a product can do something to an extent that it cannot.  False Advertising. Can cause unhappy customers.

7. RALPH LAUREN ADTWIGGY OIL OF OLAY AD:

8.  Understand that companies will not stop altering photographs. However they should not be altered to the point where the image of the human body is distorted.  Advertisements should come with disclaimers. Would make consumers realize that their results from the product usage may not be as drastic.

10.  BlackCode. “Photo Manipulation With Adobe Photoshop And Its Effects On Society.” Computers Zine.8 May 2010. Web. 10 Nov 2010. http://computerszine.com/photo-manipulation-with-adobe-photoshop-and- its-effects-on-society http://computerszine.com/photo-manipulation-with-adobe-photoshop-and- its-effects-on-society  "Dove - Evolution Commercial." youtube. Web. 10 Nov 2010..  Ki Mae Huessner. “11 Photo Editing Flubs: Ralph Lauren Ad Sparks Controversy.” Abc News/Technology Ahead of the Curve. 8 Oct 2010. Web. 10 Nov 2010. http://abcnews.go.com/Technology/AheadoftheCurve/11-photo- editing-flubs-digitally-altered-photo-disasters/story?id=8780937&page=1  Pfanner, Eric. “A Move to Curb Digitally Altered Photos in Ads.” The New York Times. 27 Sept. 2009. Web. 10 Nov 2010. http://www.nytimes.com/2009/09/28/business/media/28brush.html?_r=1  Tracey, Sam. “Altered Photos harm consumers, should come with disclaimer.” The Daily Campus. 2 Feb 2010. Web. 10 Nov 2010. http://www.dailycampus.com/commentary/altered-photos-harm- consumers-should-come-with-disclaimer-1.1111227