2. SWOC Analysis employment

3. Sl. No.Crop Pre-NHM ScenarioPost - NHM Scenario Area (Ha.) Production (Lakh M.Tons) Productivity (M.T/Ha.) Area Upto 2007-08 (Ha.) Production (Lakh M.Tons) Productivity (M.T/Ha.) 1Mango39189631.358483480 41.58 (Estimated)8.6 2Sweet Orange10931614.2113194395 26.24 (Estimated)13.5 3Banana5346512.3237517726.3135 4Sapota139731.389.87187311.8710 5Acid Lime507916.613588668.8315 6Pomegranate57610.488.357000.5710 7Cashew1503520.750.5166163 1.13 (Estimated)0.68 8Papaya114388.7576.51494511.9680 Pre and Post NHM Trends – Crop Wise

4. Pre-Post NHM Trends – Crop Wise

5. Increase the contribution of Horticulture sector from 5.77 to 6.0 through Ssustained effort to increase production and productivity of marketable Horticultural produce GSDP Contribution Productivity increase in Focus Crops Reducing the yield gap Productivity Post Harvest Export Revenues SHM Vision Reduce Post Harvest losses from the present 30-35% to 25% through Promotion of establishment of Post Harvest infrastructure HRD of the growers & field staff Tie-up between production clusters & Private players Enhance export revenues from Rs.816 crores during 2008-09 to Rs.1000 crores by 2012. Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) Pomegranate, Banana and Cashew. Vision and Strategy Self Sufficiency Self sufficiency in vegetable production @ 15% increase in area and production.

6. Vision and Strategy (Contd...) Crop Present productivity per Ha. (MTs) Maximum productivity per Ha.(MTs) Target productivity per Ha.(MTs) Mango8.612.20 (Uttar Pradesh)9.00 Cashew0.681.26 (Maharastra)0.75 Pomegranate10.0011.40 (Karnatka)10.80 Banana35.0062.00 (Maharastra)40.00 Vegetables16.8030.40 (Tamilnadu)20.00

7. SL.No.COMPONENT PRESENT AREA 2008- 09 (Ha.) (Estimated) PROJECTED AREA (Ha.) PROPOSED ADDITIONAL AREA (Ha.) % OF INCREASE 1FRESH FRUITS935913105995611404312.19 2PLANTATION CROPS385599408258226595.88 3 VEGETABLES & TUBER CROPS 3245223732524873015.02 4SPICES3032443661906294620.76 5FLOWERS194502133818889.71 3 Years - Road Map (2009-2012) PRESENT AND PROJECTED AREA BY THE YEAR 2012

8. 3 Years - Road Map (2009-2012) Contd... Projected

9. 3 Years - Road Map (2009-2012)

10.  1,45,544 Ha. of additional area brought under Horticulture crops  Coverage of Small & Marginal farmers (68%)  Non-traditional areas.  Integration with Micro-irrigation (70%)  Convergence with NREGS (40%)  Crop diversification – Shifting from high risk crops to Horticulture crops.  Improved Plant / Seed Material (T.C. Banana, Turmeric, Papaya)  Perceptible increase in Productivity (Tons/ Ha.) Sl. No. CropPre-NHM Scenario Post-NHM Scenario 1Banana2335 2Papaya76.580 ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION

11. Progress at a Glance

12. MODEL NURSERY – GOPANNAPALEM (W. GODAVARI) MANGO & CASHEW GRAFTS

13. MAJOR COMPONENTS OF STATE HORTICULTURE MISSION ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION AND MAINTENANCE C. Saraswathi Dumpalagattu, KADAPA (Marigold) Silarapu Raghavulu, Ayyaparajugudem, W.G. (Cocoa) Nagamotu Saibabu, Y. PALEM, PRAKASHAM (S.Orange)

14. AREA EXPANSION VAMSHI PRIYA, BEEMADOLU, W.G. (Sapota) P.Nagaraju Godisalapalli, ANANTHAPUR (Pomegranate) VENKATESHWARA RAO PEDAVEGI, W.G. (Cocoa) G. MOHAN REDDY NAGULAGUDA, W.G. (Mango)

15. ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION Paramjyothi Ponnu Swamy MEDAK M. ESHWARYA NALLAGUNDUVARIPALLY, KADAPA K. RAJESHWAR REDDY, ICHODA, ADILABAD

16.  Mango, Sweet Orange, Pomegranate & Cashew – Focus Crops.  Cluster approach. Minimum of 25 Ha.  Integrated package – GMP + IPM + INM.  Technical support through Technical Support Group.  Tribal areas – Focused approach  Demonstrative approach. REJUVENATION

18. MANGO REJUVENATION / REPLACEMENT OF SENILE ORCHARDS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

19. CASHEW REJUVENATION – SEETAMPETA TRIBAL AREA OF SRIKAKULAM DISTRICTS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

20.  Cluster approach – through experienced NGOs.  Technical support – through TSG.  Concurrent evaluation – through third party.  Strengthening infrastructure for production of bio-inputs locally.  Market support – chillies by ITC and Bharat Exports – in Guntur Dist., Cashew In Srikakulam - by Sreshta Exports ORGANIC FARMING

22. P. SRI LAKSHMI MARKAPUR PRAKASHAM J. SRINIVASA REDDYTHOKAPALLY, PRAKASHAM M. SHANKAR RAOTHOKAPALLY, PRAKASHAM P.Adinarayanareddy, Singanamala, ATP MODEL NURSERY, K.PATNEM, PRAKASHAM

23. ORGANIC FARMING - TRAINING PROGRAMMES KADAPA DISTRICTS

24.  Mango, Sweet Orange, Cashew, Chillies, Vegetables.  Addressing problem / pests / diseases effecting quality & productivity.  IPM /INM in Nalgonda Dist – Visible Impact in 2007-08  Locating bio control labs and plant health clinics in production clusters  Entering MOU with promoters for supplying inputs/delivery of services at reasonable prices Sl. No.CropProblems addressed 1MangoMango Hoppers, Powderymildew, Anthroc- nose, Micronutrient deficiency, 2Sweet OrangeDry Root-rot, Mangu disease, Micronutrient deficiency 3CashewStemborer, Tea Mosquito 4ChilliesSucking pest complex 5VegetablesLeaf spot, Leaf Curl, Die back IPM Focus Crops

26.  Establishment of Regional Training Centers.  Preparing District wise training Calendar.  Empanelment of resource persons from reputed Institutes.  Exposure Visits.  Training Field Staff & Para Workers HUMAN RESOURCE DEVELOPMENT

28. REGIONAL HORTICULTURE TRAINING INSTITUTE FARMERS TRAINED AT RHTI, KADAPA.

29. ON FARM TRAINING CUM FIELD DEMONSTRATIONS PRAKASHAM DISTRICT

30. Exposure Visits – KADAPA FARMERS Exposure Visit to IIHR, Bangalore Exposure Visit to NRC Banana, Tiruchi, TN Exposure Visit to Hosur Dist., Tamilnadu Exposure Visit to Agricultural University Navasari,GJ

31. POST HARVEST MANAGEMENT  Promoting PHM infrastructure in Production Clusters. Example: - Cold Storages in Chittoor, Kadapa, Anantapur & Guntur Districts. - Ripening Chambers in Kurnool & Kadapa - Banana Cluster  Entering MOU with promoter for delivery of services to growers at reasonable price  Organizing Exposure Visits to the farmer to PHM Infrastructure.  Farmers realizing better price for their produce by utilizing PHM Infrastructure. Eg; Banana farmers of Kurnool district are able to get better price for ripened fruit; chilly farmers of Guntur benefiting by storing Chillies when the market prices are low.

32. POST HARVEST MANAGEMENT HERITAGE COLD STORAGES – CHITTOOR DURGA COLD STORAGES - GUNTUR

33. INITIATIVES FOR THE LINKAGES BETWEEN PRODUCTION CLUSTERS & PRIVATE SECTOR  Encouraging formation of Growers Co-operatives for Focus Crops.  Market exposure given to the Co-operatives.  Interaction organized between bulk Traders & Growers in Production clusters – Banana, Papaya, Clusters in Kadapa and Ananthapur.  Adoption of Organic Farming – tie-up with exporters – -ITC & Bharat Exports - Organic Chillies in Guntur, - Shrestha Exports - Organic Clusters of Cashew & Mango in Srikakulam Dist.  Understanding with Safal Exchange for procurement of Banana in Kadapa. 3700 tons traded in 08-09  Buy backup with Cadburys for procurement of Cocoa.  Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables.  Direct Marketing facility for the Tribal’s in Paderu Dist to sell their Horticulture produce to consumers.

34. ACTION PLAN – 2009-10

35. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. in Lakhs) 1 PLANTATION INFRASTRUCTURE AND DEVELOPMENT (Nos.) Model Nurseries - Public3 8.0061.50 Small Nurseries (Private)5 2 ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION (Ha.) Mango6,000.00 18,325.001,935.60 Sweet Orange4,275.00 Banana1105.00 Papaya1170.00 3 MAINTENANCE OF THE GARDEN - III Year (Ha.) - -30,633.391,950.19 4 MAINTENANCE OF THE GARDEN - II Year (Ha.) -- 43,253.711,764.51 5REJUVENATION (Ha.) Mango4,000.00 8,600.00984.10 Citrus2,000.00 Cashew2,000.00 6PROTECTED CULTIVATION (Ha.) Green Houses10.4 301.35402.75 Mulching220.5 Shade Nets70.45 7IPM/ INM Chillies/ Ginger3,132.00 3,138.00311.49 Bio control lab (public)2.00 Bio control lab (private)2.00 Plant health clinic (private)2.00 COMPONENT WISE ACTION PLAN – 2009-10

36. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. In Lakhs) 8ORGANIC FARMING Vermi Compost Units (No.) 10009,000.001,000.00 O.F. - Fruits4,000.00 9 HUMAN RESOURCE DEVELOPMENT (No.) Training of Farmers4400046,536.00380.60 Exposure Visits2195 10 CREATION OF WATER RESOURCES (No.) -- 500.00100.00 11 POST HARVEST MANAGEMENT (No.) Pack Houses48 1,303.001,837.38 Cold Storage10 Ripening chambers22 Refer Van4 Drying Platforms (Turmeric/ Cocoa/ Chillies) 1195 Perishable Cargo facilities at Rajiv Gandhi International Airport 1 12 DEVELOPMENT OF MARKET YARDS -- 2.001,043.00

37. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. In Lakhs) 13INNOVATIVE SCHEMES (No.) Tractor Mounted Sprayers 218 195,256.00521.63 Imported Power-Weeder and Smart Cultivators 632 Plastic Crates194050 Onion Storage Structures110 Poly Dryers for Chillies23 14 FRONTLINE DEMONSTRATION - PUBLIC -- 1.0013.00 15AWARENESS PROGRAMME -- 91.00163.25 16MISSION MANAGEMENT -- 763.58 Grand Total 13,232.57

38. Action Plan 2009-2010

39. SUPPLEMENTARY ACTION PLAN FOR 2009-10 Sl. No.Name of the Scheme Funds required (Rs. In Lakhs) 1.Rejuvenation – Citrus750.00 Lakhs 2.INM – Mango100.00 Lakhs 3.Farm Ponds500.00 Lakhs 4.Area Expansion – Cocoa53.00 Lakhs 5.Organic Farming Including Certification400.00 Lakhs Total :1803.00 Lakhs ABSTRACT

40. SUPPLEMENTARY ACTION PLAN FOR 2009-10 Rejuvenation – Citrus (Sweet Orange) Existing area under cultivation – 1.94 Lakh Ha. Area covered so far under SHM – 16510 Ha. (7.5%) Major problems effecting productivity – Dry root rot, Mangu (Mites) and Micro nutrient deficiencies. Proposed area in action plan 2009-10 – 2000 Ha. Additional target required – 7500 Ha. Funds required for additional targets – Rs. 750.00 Lakhs INM – Mango To address the problem of decline in productivity & Quality due to Micro nutrient deficiencies i.e. Zinc, Boron, Manganese and Iron. Proposed to implement in Chittoor District (2 nd largest Mango growing district in A.P. – Area Grown – 50000 Ha.) where 80% area is having this problem. Package recommended by the APHU. Propose to cover 10,000 Ha. Funds required – Rs. 100.00 Lakhs Farm Ponds Under Implementation in 7 districts only where shortage of water at critical level of crop - Out of the total area covered under perineal crops i.e. 98,618 Lakh Ha., only 1.62% area only linked with farm ponds. Huge demand from the farmers. Additional physical target required – 125 Nos. Funds required for additional target – Rs. 500.00 Lakhs. Organic Farming Huge demand from the farmers due to awareness created by SHM. Based on the implementation during the 2007-08 the same farmers approaching this year. Target proposed in the Action Plan 2009-10 – 4000 Ha. Additional physical target required – 2000 Ha. Funds required including certification – Rs. 400.00 Lakhs Area Expansion in Cocoa Potential to grow an inter crop in Coconut and Oil Palm. Availability of larger tracts of Coconut and Oil Palm gardens. Out of the total area under coconut and oil palm i.e. 1.97 Lakhs Ha. only 14233 Ha. (7.22%) is under cocoa. Target proposed in the Action Plan 2009-10 – 1000 Ha. Additional physical target required – 1000 Ha. Funds required – Rs. 53.00 Lakhs

41. Thank You.