1. Rethinking Business Models: Creativity Inspired Innovation Dr Peter Kelly School of Science, Aalto University

2. Innovation is the act of introducing something new

4. Creativity is an ability to think up and design new inventions, produce works of art, or solve problems in new ways, or develop an idea based on an original, novel or unconventional approach

5. Innovation Force Index 2010 Country (Aggregate Index Score) Sweden 441 Denmark 438 Norway 410 Finland 311 INDIVIDUAL: degree of job satisfaction & influence on job 29%34%31%18% ORGANIZATION: culture supports innovation, learning & adaptability 16%12%13%11% INITIATIVE: innovative intent, innovation competencies & idea production 35%29%20%15% MANAGEMENT: how well new ideas are received & handled 27% 30%25% PROCESSES: level of internal cooperation, external involvement, tools 14%19% 15% IT IS VERY IMPORTANT TO BE CREATIVE & INNOVATIVE AT WORK 59%49%32%26% Source: The Rise of the Creative Masses (Innovation Inside)

6. To get to a more innovative place we need to creatively explore

7. Contrasting Thinking Styles

8. Dominant Thinking Style?

9. Analytical Thinkers Show me the proof What do I tell the press? NDA Why? NO

10. Embracing Intuitive Thinking Chief Creative Officer (publishing) Chief Experience Officer (banking & Starbucks) Chief Imagination Officer (Fast Company) Chief Exploration Officer (oil & gas and …)

11. Or Better Yet Design Thinking

14. Universities Have Algorithms

15. Companies Like Profitable Routines 13 week reporting cycles

16. The natural bias is towards incremental innovation of new & improved routines

17. Apple vs Nokia

18. Don’t discard routines challenge them and Creatively explore new ones

19. creativity is context inspired

20. Is Creativity Likely to Happen Here?

21. Or Here @ Stanford D School

22. Is Creativity Likely to Happen Here?

23. Or Here @ Ideo

24. Aalto Creative Hotbed: Design Factory

25. Welcome To Our Idea Studio

26. Plenty of PostIt Space

27. Creatively Practice Effectual Entrepreneurship

28. What Can We Do With Our Means?

29. Risk Little, Fail Cheap

30. Create Solutions With Partners

31. World’s First Jumbo Hostel

32. New Co-Creation Possibilities

33. Embrace Surprise

34. Inspiring Creativity in Companies CEO as Chief Exploration Officer Free up exploration time Get out of the routine arena (the office) Outsiders bring fresh perspectives – Entrepreneurs as allies not antagonists – Work with students on multidisciplinary challenged based projects (new products, new concepts)

35. Inspiring Creativity in Catalysts Encourage proponent lead due diligence Support co-creation efforts that create innovation between research, new venture and established business communities Failure as a success criteria “Stuff we don’t know” compartment

36. Inspiring Creativity in HEIs Idea studios in addition to lecture theatres Develop multidisciplinary applied initiatives and problem or challenge focused programs Encourage surprise (and sustained) encounters between companies, catalysts, researchers, alumni and students

37. Creativity is the road less traveled but one we need to explore to get to a better and more innovative place

38. Thank you ! peter.kelly@aalto.fi