1. A Plan for the Salem Avenue Peace Corridor Shared Destiny

2. Strategic Plan Steering Committee Jule Rastikis, Salem Avenue Business Assoc. Jule Rastikis, Salem Avenue Business Assoc. Treva Jenkins, Community of Peace Garden TM Treva Jenkins, Community of Peace Garden TM Steve Makovec, Jane Reece Neighborhood Assoc. Steve Makovec, Jane Reece Neighborhood Assoc. Fred Holley, City of Dayton Landmarks Com. Fred Holley, City of Dayton Landmarks Com. Dan Lesage, Real Living Realty Services Dan Lesage, Real Living Realty Services Fred Arment, International Cities of Peace Fred Arment, International Cities of Peace Mary Wenning, WSU, Urban Affairs Mary Wenning, WSU, Urban Affairs

3. Purpose of the Strategic Plan Identify overarching goals to guide redevelopment along Salem Avenue Identify overarching goals to guide redevelopment along Salem Avenue Identify specific strategies/actions to achieve those goals Identify specific strategies/actions to achieve those goals

4. Strategic Planning Process Vision (Shared Destiny) Assessment (Strengths/Weaknesses) Outcomes/Actions (Goals, Objectives, Strategies, Actions) Feedback (Focus Groups, Town Hall)

5. Values and Vision Shared Values Shared Values Prosperity Prosperity Safety and Security Safety and Security Quality of Life Quality of Life Community Community Stewardship Stewardship Vision Vision To Empower Salem Avenue’s Neighborhoods in a Shared Destiny of Peace To Empower Salem Avenue’s Neighborhoods in a Shared Destiny of Peace

6. Mission To establish Salem Avenue and its adjacent neighborhoods as a Community of Peace by intentionally cultivating prosperity, security, and safety, community and quality of life—A Shared Destiny To establish Salem Avenue and its adjacent neighborhoods as a Community of Peace by intentionally cultivating prosperity, security, and safety, community and quality of life—A Shared Destiny

7. Strengths StabilityCore of home owners and businesses that desire to remain in the area Arts LegacyLegacy of the corridor’s rich artisan history includes the home of Helen Steiner Rice and the Jane Reece studio LocationCentral to downtown, major interstates, area hospitals, service organizations, museums, and other amenities Public Transit AccessRTA bus lines that service the corridor and surrounding neighborhoods DedicationIndividuals and businesses dedicated to improving the area Anchor InstitutionsInclude Grandview Hospital and Good Samaritan Hospitals, the DAI, the Masonic Center, and area churches that provide leadership, employment, and services to area residents/businesses Shovel Ready PropertiesMay be bundled to accommodate large commercial, residential, open space or mixed use developments Historic Housing Stock/ Neighborhoods Unique housing stock in unique neighborhoods lends stability and desirability to the area’s housing market providing a competitive advantage Population DiversityDemographic, social, and economic diversity not found in other areas of the city or in surrounding suburbs

8. Weaknesses Poor Visual/Aesthetic Quality Poorly maintained storefronts, infrastructure, streetscape Traffic Flow Salem Avenue is designed to quickly move folks to a final destination outside the corridor Lack of Green Space Lack of green space as destinations along the corridor and potential loss of existing green space Lax Enforcement of Traffic Laws Unsafe conditions for both motorists and pedestrians Absence of On-Street Parking Hinders business expansion and negatively affects attempts to attract new businesses to the corridor Apathy Lack of broad participation in redevelopment efforts by residents and businesses Reality/Perception Area is Unsafe Actual and perceived crime and safety issues deter residents and businesses from relocating to area Vacant or Poorly Maintained Storefronts, Commercial/ Residential Properties Fosters “broken window” cycle of disrepair Diminished Police Presence Due to Funding Heightened concern regarding actual and perceived crime along corridor No Coordinated Regional Marketing Strategies No unified marketing strategy establishing the corridor as a destination Lack of Unifying Common Vision Focus is on individual organizations, groups, etc. instead of presenting a unified front Inadequate Mix of Retail & Services to Meet Local Demand Local demand for goods and services remain unmet Loss of Key Area Businesses Loss of leadership, jobs, and economic activity; vacant buildings; existing businesses no longer meet local demand

9. Opportunities/Threats Opportunities I-75 Improvements Riverview will connect to Great Miami Blvd. and provide better access to neighborhoods Federal and State Recovery Programs Neighborhood Stabilization for demolition; Land banking for vacant property management International Cities of Peace & Peace Museum Initiatives Including Dayton Peace Trail City of Dayton Initiatives Homeowner and homebuyer assistance, demolition and deconstruction, among others Collaborative Partnerships Wright Dunbar, Downtown Dayton, etc. Challenges Depressed State/Local Economies High unemployment, vacancy rates, etc. Restricted Financial Markets for Small Businesses/Mortgage Loans Tightening of financial markets and loan restrictions may make it difficult to finance business expansion, home purchases, improvements, etc. Trends in Regional Population/Business Loss Trends suggest region (Dayton and suburbs) will continue to lose population

10. Three Fundamental Goals Establish Salem Avenue and its neighborhoods as a Community of Peach by intentionally cultivating prosperity, security, safety, community and quality of life—A shared destiny Establish Salem Avenue and its neighborhoods as a Community of Peach by intentionally cultivating prosperity, security, safety, community and quality of life—A shared destiny Build and strengthen relationships and coalitions along and beyond the corridor by focusing on our shared destiny Build and strengthen relationships and coalitions along and beyond the corridor by focusing on our shared destiny Transform Salem Avenue and its neighborhoods into a regional destination that acts locally to meet both local and regional demand for goods and services Transform Salem Avenue and its neighborhoods into a regional destination that acts locally to meet both local and regional demand for goods and services

11. Goal 1. Establish Salem Ave. as the Region’s Peace Corridor OBJECTIVESSTRATEGIES A. Create an organizational structure and a governing body to facilitate implementation and ensure accountability  Establish an executive council modeled on the Downtown Dayton Partnership organization B. Establish the Communities of Peace TM garden and farmers market development as a catalyst for future growth  Gain support for the Communities of Peace TM garden and farmers market development from neighborhood residents and city and institutional leaders  Secure an appropriate site for the Communities of Peace garden and farmers market development  Acquire financial support to develop and operate the Communities of Peace garden and farmers market C. Improve both perceptions and realities regarding area safety and security along the Peace Corridor (Salem Avenue)  Explore and implement initiatives such as Weed and Seed and Community Policing  Increase engagement of residents and businesses in collaborative efforts with the Dayton Police Department  Recharge Neighborhood Watch groups and programs  Partner with the city to increase demolition and code enforcement to reduce vacant and abandoned buildings D. Develop and implement a sustainable beautification plan that improves the Corridor’s aesthetic appeal and unifies the Salem Avenue streetscape  Engage civic groups, youth organizations and other local stakeholders to develop a beautification plan  Use talents of local artisans to enhance beautification strategy  Partner with neighboring communities and corridors on integrated regional beautification strategies  Enhance green space along the corridor and within neighborhoods

12. Goal 2. Build and Strengthen Relationships OBJECTIVESSTRATEGIES E. Increase civic engagement and collaboration among residents and business owners  Engage stakeholders in conversations around the type of development that should be promoted along Salem Ave.  Expand and maintain social networking, including appropriate tools and websites  Emphasize shared destiny and local action F. Partner with Wright-Dunbar, North Main Street, area institutions and others on initiatives designed to promote and improve Dayton’s West Side  Co-sponsor regional events  Coordinate and leverage initiatives and marketing efforts G. Spotlight the historic and cultural significance of current destinations and create new ones  Document and promote area’s historic significance and cultural heritage  Establish a Salem Corridor bikeway and walking tour  Sponsor coordinated neighborhood tours and events that showcase the area’s legacy

13. Goal 3. Transform Salem Ave. into a Regional Destination OBJECTIVESSTRATEGIES H. Promote local business growth and development that meets both local and regional demand for goods and services  Create financial opportunities for local redevelopment or expansion  Foster a buy local ethic  Partner with state and local economic development agencies to attract new businesses I. Develop a rollout plan that embraces diversity, and work to develop an understanding of shared destiny between stakeholder groups  Establish a positive, inclusive, regularly scheduled communications regarding the COP TM garden development, Peace Corridor initiative, beautification efforts, etc.

14. Your Feedback

15. Focus Group Questions Have we missed any key elements for success? Have we missed any key elements for success? How do we create a sense of “shared destiny” for this community initiative? How do we create a sense of “shared destiny” for this community initiative? What else is needed to transform Salem Avenue to a Corridor of Peace? What else is needed to transform Salem Avenue to a Corridor of Peace?