1. A Study in Sustainable Tourism The Haw River Trail

2. The Haw River The Economic Lifeline of Alamance County 1850-1980s – The Haw River was a Major Hub of the United States Textile Industry. Mid 20 th Century - 8 Large Textile Mills on the Haw River in Alamance County Alone. Cone Mills- once the world leader in corduroy production

3. The Legacy of Progress The Bleaching and Dyeing Required in the Textile Manufacturing Process Created an Extraordinary Amount of Water Pollution; Haw River Became Synonymous with Pollution. Local Memories of the River: River was a Different Color Each Day of the Week Mountains of Foam 10 Feet Tall

4. 1980-2000s- The Textile Industry Headed for Greener Pastures. Left Behind Opportunity in Riparian Areas The Challenge: How to Turn a “Run of the Mill” River into an Economic Engine. After the Mill Is Gone Textile Pollution on the Yangtze River

5. Confluence of Events 2006 Memorandum of Understanding Every Local Government on the Haw River Agreement to Further Conservation and Recreational Goals Haw River Designated as Official Route of the Mountain- to-Sea Trail Coordinator Hired by Alamance County Partners Funded by Z. Smith Reynolds Grant to Elon University Match provided by Alamance County, City of Burlington, City of Graham

6. Haw River Trail Partnership “Conservation Through Recreation” Provide Safe, Legal Access to the Haw Through Haw River Trail/Mountains to Sea Trail and the Haw River Paddle Trail. Improve Community Attitudes Towards the River Through Increased Exposure. Preserve a Scenic Corridor for the Trail Through Conservation of a 500 Foot Buffer. Create a Sustainable, Non-Depleting Economic Engine that brings dollars from outside Alamance County into the local economy.

7. Seizing Opportunity Utilized Our History Developed Logo and Brochures that Draw on the Haw’s Historical Richness Used “Fort and Wall” Construction Use Grant Funds to Create “Forts” Use Momentum to Connect the “Wall” Through Donations Take Advantage of our Proximity to Triangle, Triad

8. Initial Progress 2006-2009 Paddle Trail Alamance County Alone Grown from 4 “Formal” Paddle Accesses to 8 3 More in Construction Added 18 miles and 4 Dam Portages to Paddle Trail Working to Become the First State-Designated Paddle Trail in North Carolina.

9. Initial Progress 2006-2009 Land Trail Alamance County Only: Added 4 Miles of Land Trail Sustainable Pace of 2 Miles per Year. 3 New Parks of 15 Acres or More

10. Initial Progress 2006-2009 Conservation Efforts River-wide: 1,250 Acres Conserved 22,500 Linear ft. of River Frontage Alamance County 222 Acres Conserved 12,250 Linear ft. of River Frontage

11. Initial Progress 2006-2009 Economic Benefits 7 New “River Focused” Small Businesses Have Opened Since 2006 $2 million in Grant Funds Expended in Alamance County $30,000 in Property Donations to Local Governments Yee-Haw! River Paddle brings 125-175 people to paddle on the Haw River each April.

12. Things We Should Have Done Right the First Time Delineate Primary Goals/Secondary Goals What are You Trying to Accomplish? Local Recreation, Tourism, Conservation, Education? Find Your Hook What Do You Have That the Next County Doesn’t? Measure Your Public Support Under the Radar vs. Consensus Building

13. More Things We Should Have Done Right the First Time Planning; Plan Promotion; Fundraising; Acquisition; Design; Construction; Maintenance; Public Promotion. Align Your Goals with State/Federal Goals Hire a “Trail Guy.” Assign Responsibilities for Each of the 8 Steps of Trail Building:

14. Additional Information Visit www.thehaw.org Brian Baker 336/229-2229 Brian.baker@alamance-nc.com