1. 1 STRATEGIES TO RECRUIT STUDENTS FROM BRAZIL

2. 2 Agenda Welcome by Jim Paul, Education Team Leader - USCS Opening Remarks by Danny Devito, Minister Counselor for Commercial Affairs - USFCS The Brazilian Education Market by Thais Burmeister Pires, Education Advisor – Education USA Who are the Brazilian International and How to Recruit by Tatiana Visnevski Mendes, President of BELTA – Brazilian Education & Language Travel Association The Student Visa Issue, Myth and True by Amy Moser, Visa Officer – State Department Wrap up and Q&As by Paulo Rodrigues, Education Specialist - USFCS

3. 3 BRAZIL AT A GLANCE Danny Devito

4. 4 General Facts  GDP 2006: $1.1 trillion  10 th largest economy in the world – experiencing stable and sustainable growth  190 million people  2006 U.S. Exports to Brazil: $19 billion  2006 Brazil Exports to U.S.: $26 billion  Trade balance with USA ($7 billion in Brazilian favor)

5. 5 Brazil – USA GDP of Brazil = Washington > $1.1 trillion $1.1 trillion < Texas

6. 6  Between 2002 and 2007 the Brazilian currency appreciated over 113% against the USD  Between 2006 and 2007 the appreciation was over 20% - Appreciation was against the USD and not, for example, the Euro  Brazilian imports increased by over 32% between 2006 and 2007  Despite large increase in imports, Brazil had 40 billion USD trade surplus in 2007 and doubled its foreign reserves to 190 billion USD  For Brazilian students the 20 percent appreciation against the USD means that tuition and living expenses went down by over 20 percent in the U.S. Good News

7. 7 Example of Tuition Cost Then and Now For a hypothetical program with tuition worth USD10,000 Sep-02TodayDifference 38,90017,60021,300 Moreover: There has been an increase in income; Consistent decrease of interest rates; and Increase in credit availability at affordable cost.

8. 8 THE BRAZILIAN EDUCATION MARKET Thais B. Pires

9. 9 # OF SCHOOLS Source: MEC (Brazilian Ministry of Education), 2007

10. 10 # OF PROGRAMS Source: MEC (Brazilian Ministry of Education), 2007

11. 11 # OF ENROLLMENTS Source: MEC (Brazilian Ministry of Education), 2007

12. 12 ESL  Total number of English Schools (franchising): Approx.: 5,000 Bi-National Centers – Total number of students: Approx.: 200,000

13. 13 Some of Reasons for declining interest in the U.S.  Strong competition from other countries, mainly UK, Canada, Australia, New Zealand, and South Africa  Real and perceived problems related to visa approvals  US tuition fees higher than competing countries  Expanding home country capacity of public and private education institutions  Distance learning – alternative access to U.S. degrees

14. 14 The United States is becoming popular again  Low Dollar  Pent-up demand  Lower security concerns  More understanding of Visa process

15. 15 Source: IIE (Institute of International Education) – Open Doors 2007

16. 16 Source: IIE (Institute of International Education) – Open Doors 2007 International Students Totals by Place of Origin, 2005/06 & 2006/07

17. 17 Source: IIE (Institute of International Education) – Open Doors 2007

18. 18 Source: IIE (Institute of International Education) – Open Doors 2007 Host Regions and Destinations of U.S. Study Abroad Students, 2004/05 & 2005/06

19. 19 Evolution since 1996 Source: IIE (Institute of International Education)

20. 20 Evolution since 1996 Source: IIE (Institute of International Education) Year# of Students from Brazil in the U.S. % of Total Foreign Students in the U.S. # of U.S. Study Abroad Students Going to Brazil 2006/07 7,1261.2%n/a 2005/06 7,0091.2%2,328 (up 16.8%) 2004/05 7,2441.3%1,994 2003/047,7991.4%1,554 2002/038,3881.4%1,345 2001/028,9721.5%1,064 2000/018,8461.6%760 1999/008,8601.7%717 1998/998,0521.6%594 1997/986,9821.5%555 1996/976,1681.3%424 1995/965,4971.2%386 1994/955,0171.1%345 Note: Study abroad figures in the Open Doors report reflect credit given by U.S. campuses during the survey year to their students who studied abroad in the academic year just completed, including the summer term. Study abroad in 2006/07 will be reported in the 2007/08 Open Doors, once credit is awarded by the home campus.

21. 21 Evolution since 1993

22. 22 Where is everybody else? Numbers just shown do not include language program students, which represent 70% of international Brazilian students Brazil is among the top 6 largest suppliers of English language students to the US

23. 23 WHO ARE THEY? THE PROFILE OF INTERNATIONAL BRAZILIAN STUDENTS Tatiana V Mendes

24. 24 AGE Source: BELTA – Brazilian Education & Language Travel Association

25. 25 SOCIAL CLASS Source: BELTA – Brazilian Education & Language Travel Association

26. 26 WHAT DO THEY BUY? Source: BELTA – Brazilian Education & Language Travel Association

27. 27 Based on 2004 data when 42,000 Brazilian students travelled abroad. WHERE DO THEY GO? Source: BELTA – Brazilian Education & Language Travel Association

28. 28 WHAT DO THEY WANT? Source: BELTA – Brazilian Education & Language Travel Association

29. 29 WHERE DO THEY WANT TO GO? Source: BELTA – Brazilian Education & Language Travel Association

30. 30 HOW DO THEY DECIDE? Source: BELTA – Brazilian Education & Language Travel Association

31. 31 THE STUDENT VISA ISSUE, MYTH AND TRUE Amy Moser

32. 32 The Visa Situation F1 and J1 applicants have shorter waiting line to get an interview - approx. 15 days Approx. 8 percent of interview slots reserved for F1 and J1 applicants Cost of the visa application ($131 + $40 + travel expenses*) College students with 4-year visa – there’s no need to schedule interview

33. 33 Total # of F1s and J1s Source: US Embassy - Brazil

34. 34 WRAP UP

35. 35 Major Education Events EDUCATION USA – South America Website: http://www.educationusa.org.br/ http://www.educationusa.org.br/ Schedule: Five capital cities in October, 2008 EXPOBELTA Website: http://www.expobelta.org.brhttp://www.expobelta.org.br Schedule: six capital cities in March 29 th – April 7 th, 2008

36. 36 Thank you! For more information please contact: Paulo, paulo.rodrigues@mail.doc.gov, 5511-5186-7186paulo.rodrigues@mail.doc.gov Tatiana V. Mendes, tatiana@belta.org.br. 5511-3254-4333tatiana@belta.org.br Thais B. C. Pires, thaispires@alumini.org.br, 5511-3067-2913thaispires@alumini.org.br Jim Paul, jpaul@mail.doc.gov, 1-617-565-4304jpaul@mail.doc.gov