1. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
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2. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Note to the Instructor (Continued):
Each topic listed on the Lecture Outline slide (#4) has been “linked” for your convenience. When you are in the presentation mode of the slides, simply click on the topic you desire, and you will advance directly to later slide(s) of interest. Note that the last slide of each topic includes a “home” icon that will return you to the original Lecture Outline slide. This feature enables you to present chapter topics in any order. Ease of navigation and flexibility in presentation are key elements of a PowerPoint in Action. Enjoy!
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3. Psychology in Action (8e) by Karen Huffman
PowerPoint  Lecture Notes Presentation
Chapter 1: Introduction
and Research Methods
Karen Huffman, Palomar College
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

4. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Lecture Overview
Introducing Psychology
Origins of Psychology
The Science of Psychology
Research Methods
Tools for Student Success
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

5. Introducing Psychology
What is Psychology?
The scientific study of behavior and mental processes.
Psychology focuses on critical thinking and is scientific.
Pseudopsychologies (e.g., psychics, mediums) are nonscientific.
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

6. Introducing Psychology: Psychology’s Four Goals
Description: tells “what” occurred
Explanation: tells “why” a behavior or mental process occurred
Prediction: identifies conditions “under which a future behavior or mental process is likely to occur”
Change: applies psychological knowledge to prevent unwanted behavior or to bring about desired goals
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

7. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Introducing Psychology: Applying Psychology to Work (Sample Specialties)
Biopsychology/ neuroscience
Clinical and Counseling psychology
Cognitive psychology
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

8. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Introducing Psychology: Applying Psychology to Work (Sample Specialties)
Developmental psychology
Educational and School psychology
Experimental psychology
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

9. Applying Psychology to Work (Sample Specialties Continued)
Forensic psychology
Gender/Cultural psychology
Health psychology
Industrial/Organizational psychology
Social Psychology
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

10. Introducing Psychology: Percentage of Psychology Degrees by Specialty
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

11. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Introducing Psychology: Ethnicities of Doctorate Recipients in Psychology
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

12. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Origins of Psychology
Wilhelm Wundt: “father of psychology”
Structuralism: sought to identify the basic building blocks, or structures, of the mind through introspection
(Wundt and Titchener key leaders)
Functionalism: studied how the mind functions to adapt organisms to their environment (James key leader)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

13. Origins of Psychology (Continued)
Psychoanalytic/ psychodynamic perspective: unconscious processes and unresolved past conflicts (Freud was the founder)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

14. Origins of Psychology (Continued)
Behavior perspective: objective, observable environmental influences on overt behavior (Watson, Pavlov, and Skinner were leaders)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

15. Origins of Psychology (Continued)
Humanist perspective: free will, self-actualization, and a positive, growth-seeking human nature
(Rogers and Maslow were key figures) + =
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

16. Origins of Psychology (Continued)
Cognitive perspective: thought, perception, and information processing
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

17. Origins of Psychology (Continued)
Neuroscience/ Biopsychology perspective: genetics and other biological processes in the brain and other parts of the nervous system
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

18. Origins of Psychology (Continued)
Evolutionary: natural selection, adaptation, and evolution
Sociocultural: social interaction and cultural determinants
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

19. Origins of Psychology: One Unifying Theme of Modern Psychology
Biopsychosocial Model: an integrative model combining the seven major perspectives
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

20. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Why Do Psychologists and Other Scientists Need Multiple Perspectives? Do You See a Vase or Two Faces?
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

21. The Science of Psychology
Psychological research can be either:
Basic: conducted to advance scientific knowledge or
Applied: designed to solve practical problems
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

22. Is This Basic or Applied Research?
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

23. The Science of Psychology: The Scientific Method
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24. The Science of Psychology: Ethical Guidelines
Key Issues for Human Research Participants:
Informed consent
Voluntary participation
Restricted use of deception
Debriefing
Confidentiality
Alternative activities
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

25. The Science of Psychology: Research Methods
Four Major Research Methods:
Experimental
Descriptive
Correlational
Biological
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26. The Science of Psychology: Four Major Research Methods (Continued)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

27. The Science of Psychology: Four Major Research Methods (Continued)
1. Experimental Research: carefully controlled scientific procedure that manipulates variables to determine cause and effect
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

28. The Science of Psychology: Research Methods—Experiment (Continued)
Key Features of an Experiment:
Independent variable (factor that is manipulated) versus dependent variable (factor that is measured)
Experimental group (receives treatment) versus control group (receives no treatment)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

29. The Science of Psychology: Research Methods—Experiment (Continued)
Does TV increase aggression? Only an experiment can determine cause and effect.
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

30. The Science of Psychology: Research Methods—Experiment (Continued)
Potential Researcher Problems:
Experimenter Bias
(researcher influences the research results in the expected direction)
Ethnocentrism (believing one's culture is typical of all cultures)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

31. The Science of Psychology: Research Methods—Experiment (Continued)
Potential Participant Problems:
Sample Bias
(research participants are unrepresentative of the larger population)
Participant Bias
(research participants are influenced by the researcher or experimental conditions)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

32. The Science of Psychology: Research Methods—Experiment (Continued)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

33. The Science of Psychology: Research Methods—Descriptive Research
2. Descriptive Research: observes and records behavior without producing causal explanations
Three Types of Descriptive Research:
Naturalistic Observation--observation and recording of behavior in natural state or habitat
Survey--assessment of a sample or population
Case Study--in-depth study of a single participant
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

34. ©John Wiley & Sons, Inc. 2007 Huffman: Psychology in Action (8e)
Why Study Psychology? You Can Now Understand the Underlying Humor of This Cartoon?
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

35. The Science of Psychology: Research Methods—Correlational Research
scientific study in which the researcher observes or measures (without directly manipulating) two or more variables to find relationships between them
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

36. The Science of Psychology: Research Methods—Correlational Research
Positive correlation: two variables move (or vary) in the same direction—either up or down
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

37. The Science of Psychology: Research Methods—Correlational Research
Negative Correlation: two variables move (or vary) in the opposite direction—either up or down
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

38. The Science of Psychology: Research Methods—Correlational Research
Zero correlation: no relationship between two variables (When one variable increases, the other can increase, decrease, or stay the same)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

39. The Science of Psychology: Research Methods—Correlational Research
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

40. The Science of Psychology: Research Methods—Correlational Research
This is why correlation can never show cause and effect.
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

41. The Science of Psychology: Research Methods—Biological Research
4. Biological Research: scientific study of the brain and other parts of the nervous system
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

42. Tools for Student Success
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

43. Tools for Student Success (Continued)
Four Major Tools:
Active Reading
(SQ4R technique)
Time Management
(setting up a realistic schedule)
Grade Improvement
(note taking, study habits, test taking tips)
Additional Resources
(instructors, classmates, study groups, etc.)
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

44. Tools for Student Success: The Need for Active Reading
Can you identify
the real U.S. penny?
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

45. Tools for Student Success: The Importance of Time Management
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)

46. Psychology in Action (8e) by Karen Huffman
PowerPoint  Lecture Notes Presentation
End of Chapter 1: Introduction and Research Methods
Karen Huffman, Palomar College
©John Wiley & Sons, Inc Huffman: Psychology in Action (8e)