1. 英國語文學系三甲 周金華 (Ivan Chou) 597201466 The Most Effective Slogans

2. Slogan 1: “Always Open 7-11” Obviously, we all know that “Always Open 7-11” is a slogan from 7-11. The slogan is easy to understand and remember because it is one of successful commercial advertisements. The business hour of 7-11 is 24 hours. Therefore, we can go to there anytime. It’s really convenient. http://pandabettys.pixnet.net/blog/post/24081973

3. Slogan 2: “We Are Family.” “We are family” is a very interesting slogan from ChinaTrust. We can find it when it comes to cash withdrawal. I think the slogan tells me that ChinaTrust will treat their customers with consideration. In other words, they will treat their customers like their family. Therefore, if “We Are Family.” can become the core value of the bank, ChinaTrust would be one of the successful enterprises in the whole world. http://upload.wikimedia.org/wikipedia/zh/1/1f/Chinatrust.gif

4. Slogan 3: “I am love of it.” The slogan is from McDonald. I think the purpose of the slogan is to make people of all ages like McDonald and associate with it in thinking when it comes to the slogan. http://erictric.com/2009/12/16/mcdonalds-to-begin-providing-free-wi-fi-starting-in- january-2010/

5. Slogan 4: “A little bit of what you fancy.” Kinder Bueno is so- called 健達繽紛樂 in Chinese. “Kinder” stands for “children” in German and “Bueno” stands for “good” in Spanish. The target is mainly on “adolescents,” that is the reason why the slogan is “a little bit of what you fancy.” http://www.1store.com.cn/products/images /

6. Slogan 5: “FamilyMart is your home.” In order to make customers feel comfortable and pleasant, FamilyMart takes “Family mart is your home” as the slogan. Besides, the slogan aims to convey that FamilyMart is a place where you are always one of the family. http://zh.wikipedia.org/zh/FamilyMart

7. Thank you!