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Olive Oil Category Analysis Maria Bueno Lily Jin.

Published byIris Alexandra Shields Modified over 9 years ago

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Presentation on theme: "Olive Oil Category Analysis Maria Bueno Lily Jin."— Presentation transcript:

1 Olive Oil Category Analysis Maria Bueno Lily Jin

2 Slide A A.C. Nielsen Product Snapshot

3 Slide B Demographics of the Brands

4 Slide C Assigning a Role to the Category

5 Slide D StoreLocationSKUsUnique SKUsAuditor Sam’s ClubBentonville5636Lily Walmart Supercenter Joyce Boulevard 215110Lily Target Store Joyce Boulevard 8440Lily Walmart Neighborhood Wedington9246Lily Harps Garland Avenue 7645Lily Walmart Supercenter MLK324130Maria WalgreenCollege Avenue11Maria AldiMLK77Maria Ozark Natural Foods College Avenue157110Maria Dollar DazeWedigngton33Maria Complete Audit1015528 Category Assessment: Stores Audited

6 Slide E Category Scorecard: SPSS Share of Display

7 Slide F Category Scorecard: SPSS Shares of Gross Margin Dollars

8 Slide G Category Scorecard: Mean % Gross Margins

9 Slide H Roll Out the Plan: Recommendations

10 Slide I Spring 2013Fall 2013

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