1. National Communications Campaign on Automatic Enrolment. Jenni Smith, DWP Communications 24 October 2012 National Communications Campaign on Automatic Enrolment. Jenni Smith, DWP Communications 24 October 2012

2. DWP TV advert: Workplace pensions. We’re all in.

3. Message map: What we’re saying to who Start saving now for the retirement you want Individuals Employers Automatic enrolment is going ahead for all employers Overarching Blow the whistle if your employer doesn’t comply Pension saving is good for you, good for Britain, good for the economy and good for growth Automatic enrolment will make saving for retirement the norm When you contribute so will your employer and the government (through tax relief).. If you opt out you won’t benefit from the extra money from your employer and the Government. The sooner you start the more money you could have to enjoy your retirement. It’s never too late to start saving Pension law has changed and you must take action now. You will have to enrol all your eligible workers into a qualifying workplace pension scheme, if they’re not already in one Check the TPR website to confirm your staging date If you do not act there will be consequences DWP NEST Overarching Campaign TPR Tomorrow is worth saving for NEST is a specialist automatic enrolment scheme that understands what you need to do and helps you do it Your employer may enrol you into NEST NEST is flexible and easy to use, whatever the size of your workforce NEST is sophisticated in design but simple to use There are seven key steps to take to prepare for automatic enrolment

4. Department for Work and Pensions 3 Employer creative Print  Digital 

5. Employers: overview of channels DWP/ TPR advertising National and trade press Raise awareness (‘act now’), build understanding, drive online Drive to No-cost partnerships Work with third parties (e.g. trade bodies) to carry our messages and information Media relations / social media Proactive engagement through traditional and digital media TPR website What they need to do Sign up for email reminders Employer toolkit (on TPR website) Info and tools for workplaces Poster, intranet copy, payslip reminders Template letters to send to employees

6. Department for Work and Pensions Stakeholder toolkit Information and documents explaining the reforms in more detail, in formats you can share with others. –Key facts booklet –Fact sheets –Pensions language guide –Case studies –Posters (some customisable) www.dwp.gov.uk/workplacepension

7. Department for Work and Pensions

8. Individuals: overview of channels Advertising TV, radio, national press, online Raise awareness, build understanding, drive online Drive to Paid for media partnerships DWP messages via trusted brands’ voices Build engagement and understanding Media relations / social media Proactive engagement through traditional and digital media Information On Gov.uk and via partners, seeded broadly Online engagement tools Partner sites For more specific queries e.g. TPAS, MAS No-cost partners/stakeholders Recruitment firms, consumer groups, unions carry our messages

9. Media partnerships Radio Smooth for daunted Real for unprepared Digital Yahoo! for daunted Sky Sports for unprepared eBay for unprepared Regional press Mediaforce (80+ titles) for daunted National press Sun and O2 for unprepared

10. Department for Work and Pensions The future….. Tracking Post March plans What success looks like Next