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Published byJeffrey McKinney Modified over 9 years ago
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Cultivating the Next Generation of Philanthropists
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Assessment Why do you want to engage younger donors? – Aging volunteer and donor base – Donors to represent who your organization serves, or wants to serve – Tired of asking the same donors to carry the fundraising load – Transfer of wealth
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Define Who do you want to engage? – What skills and talents? – Sectors of the business community? – Where do you need help? – What demographics are you missing in your board, volunteers and donors?
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Points of engagement Board Events Direct response Social media Family opportunities Community service organizations Volunteer committees
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Moving through the Pipeline How to get volunteers and donors more involved Chief fundraisers role in board development Expanding the circle of donors and volunteers
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Measuring success Recruitment of new volunteers and donors New gifts Engagement of next generation families
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New volunteers: 48 First-time donors from events: 267 New donors from Bookless: 374 Board members recruited from committees: 5 Measuring success
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Contact Jenni Collins – Executive Director, Madison Public Library Foundation – jcollins@mplfoundation.org
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