1. GROUP MEMBERS … NAME ROLL NO SANGEETA PATEL 30 YATIN PATIL 31 ANISH PINGALE 33 PRABHJOT KAUR 35 SWATHI KAMTAM 55 KARISHMA TINANI 42

2. INTRODUCTION… " Strategy is the direction and scope of an organization over the long- term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations". Strategic leadership refers to a manger’s potential to express a strategic vision for the organization, or a part of the organization, an to motivate and persuade others to acquire that vision. Strategic leadership can also be defined as utilizing strategy in the management of employees. It is the potential to influence organizational members and to execute organizational change. Strategic leaders create organizational structure, allocate resources and express strategic vision. Strategic leaders work in an ambiguous environment on very difficult issues that influence and are influenced by occasions and organizations external to their own…

3. Q UALITIES OF STRATEGIC LEADERS … Loyalty Keeping them updated Judicious use of power Have wider perspective/outlook compassion Self-control Motivation Self awareness Constancy/ Reliability Articulacy

4. R ESPONSIBILITY OF A LEADER … A responsible leader must answer these following question… What is their primary role as chief strategist? What is their job as a leader during ongoing strategy making? What type of team should their strategy making create? When is strategy making finished?

5. DIFFERENT STRATEGIC LEADERS…

7. M AHATMA GANDHI …. Smart leaders don't take too many decisions. They take very few decisions and are successful in creating great impact on the outcome. Such leaders don't work within the system but upon the system. Mahatma Gandhi's decision of breaking salt law at Dandi In addition to Mahatma Gandhi's leadership contribution to freedom struggle

9. D R V IJAY M ALAYA … Born - December 18, 1955 (age 53) Bantwal, Karnataka Occupation: RajyaSabha MP, Chairman- United Breweries Group, Kingfisher Airlines, Force India, Royal Challengers Bangalore, United Racing and Bloodstock Breeders. Net worth - US$1.2 billion Age - 52 Fortune - Inherited and growing Source - liquor Net Worth - $1.2 billion Country Of Citizenship : - India Residence - Bangalore, India, Asia & Australia Industry - Beverages Marital Status - Married, 3 children Education - Calcutta University, Bachelor of Arts / Science

10. K EY MILESTONES CHAIRMNAN OF UB GROUP > co-op structure with performance accountability & professional mgmt. KING FISHER AIRLINES > may 2005 MULTINATIONAL > transferred ub in to a multi national MEDIA > marine scope news papers HOSPITALS > mallya hospitals SCHOOLS > mallya & aditi int. school ENTERTAINMENT INDUSTRY > ND TV SPROTS > RCB & F1- force india AUCTION > tipusultan’s sword, mahatma gandhi belongings

12. R ATTAN T ATA … RATAN TATA – CHAIRMAN BROUGHT UP JOINING A FAMILY BUSINESS ACHIVEMENTS CHEAPEST CAR MAKER RECOGNITION HONOURED RETIREMENT LEADERSHIP STYLE

14. D HIRUBHAI AMBANI …. Dhirajlal Hirachand Ambani During 1950s During 1960s During 1970s

15. 9 GREAT MANAGEMENT LESSONS FROM\ DHIRUBHAI AMBANI Dhirubhaism No 1 : Roll up your sleeves and help. Dhirubhaism No 2 : Be a safety net for your team. Dhirubhaism No 3 : The silent benefactor. Dhirubhaism No 4 : Dream big, but dream with your eyes open. Dhirubhaism No. 5 : Leave the professional alone!

16. CASE STUDY COCA-COLA COMPANY This case study is about the challenges faced by Coca Cola company due to CSE allegations in 2003; the leadership & marketing strategies adopted by Sanjiv Gupta, President and CEO of Coca-Cola India, which helped to regain the trust of consumers, the media, and the government. ABOUT COCA-COLA COMPANY: The Coca-Cola Company is the world's largest beverage company, largest manufacturer

17. COCA-COLA INDIA: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act. CSE (CENTRE FOR SCIENCE AND ENVIRONMENT) ALLEGATIONS History reveals that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationships with their consumers are the most attractive targets for NGO attacks. COCA-COLA RESPONSE Coca-Cola & Pepsi challenged the very authenticity of the CSE reportIn a statement published by Sanjiv Gupta, he mentioned that the allegations made by CSE were misleading & unaccredited data is used to discredit trusted and world-class brands. In order to regain trust of public, they carried out test individually & published full data to them by means of advertisement & corporate websites.

18. COCA COLA KEY TO SUCCESS: The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath. 1. Communicate openly with key constituents, including the public, media, employees, franchisees, 2. Attempt to collaborate with the CSE, acknowledging that your goals may be closer together than you initially imagine. 3. Choose to differentiate as a socially responsible company 5. Launched Coca-Cola echo Management System to educate the public

21. M ARK ZUKERBURG - Owner of facebook

23. S UNILBHARTI MITTAL - Owner of airtel

25. S TEVE - JOBS Founder of pixar

27. H ENRY - FORD - Owner of ford

29. G IORGIO - ARMANI - Owner of armani