Download presentation
Presentation is loading. Please wait.
Published byDaniel Cross Modified over 9 years ago
1
Rhetorical Theory: A theory of Judgment Michael Vicaro
3
The Rhetorical Situation
6
A speaker
7
The Rhetorical Situation A speaker Faced with a crisis (exigency)
8
The Rhetorical Situation A speaker Faced with a crisis (exigency) Appeals to an audience
9
The Rhetorical Situation A speaker Faced with a crisis (exigency) Appeals to an audience Whose judgment matters
10
I.
11
Rhetoric is about Judgment
14
Greek Problems and Roman Problems
15
Ancient Greek communication problem:
16
Greek Problems and Roman Problems Ancient Greek communication problem: How citizens can arrive at collective judgment when they begin with different beliefs and interests and the right course of action is unknown
17
Greek Problems and Roman Problems Ancient Roman communication problem:
18
Greek Problems and Roman Problems Ancient Roman communication problem: How to transmit official declarations from the center to the periphery of a broad empire
19
A rhetorical view of Judgment Implies
20
Uncertainty
21
A rhetorical view of Judgment Implies Uncertainty Urgency
22
A rhetorical view of Judgment Implies Uncertainty Urgency Interdependence
23
A rhetorical view of Judgment Implies Uncertainty Urgency Interdependence Hope
24
Alternatives to Judgment:
25
Alternatives to judgment: Force
26
Alternatives to judgment: Force Submission
27
Alternatives to judgment: Force Submission Solitude
29
On Lies
30
Rhetoric that employs deceit descends into force, submission, or solitude.
31
Rhetoric, again, is about uncertainty, urgency, interdependence, and hope
32
II.
33
Rhetoric is about language
34
Rhetoric is about language and symbols more generally
35
But Bodies Matter
39
III.
40
Rhetoric is about the Audience
41
What we must assume
42
What we must assume- the audience possesses: Intelligence
43
What we must assume- the audience possesses: Intelligence Influence (their judgment matters)
44
What we must assume- the audience possesses: Intelligence Influence (their judgment matters) Hopes, fears, passions, ideals, empathy, shame, imagination etc.
45
What we must assume- the audience possesses: Intelligence Influence (their judgment matters) Hopes, fears, passions, ideals, empathy, shame, imagination, etc. Pasts and futures
46
What we must assume- the audience possesses: Intelligence Influence (their judgment matters) Hopes, fears, passions, ideals, empathy, shame, imagination, etc. Pasts and futures Cultures, opinions, beliefs, differences
47
In sum
48
Rhetoric is about influencing the judgment of audiences on whom the speaker depends
49
As critics we can ask Who are the intended and untended audiences? What appeals are made to sway their judgment What alternatives have been excluded?
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.