1. How to guard against dealing in pirated or unlicensed software Tony Chow

2. 2 Who is the BSA? A non-profit organisation promoting the continued growth of the software industry through :- Education programs concerning IPR Public policy Promoting efforts to creating a safe and legal digital world E-commerce (anti-spam) Network security Trustworthy and reliable computing Assisting Government officials in their efforts to protect IPR Founded in 1988 Presence in over 65 countries worldwide

3. 3 BSA Members

4. 4 BSA’s mission statement To promote a long-term legislative and legal environment in which the business software industry can prosper. To promote the value of the global software industry and a safe and legal digital world

5. 5 Software Licensing – Basic concepts To avoid inadvertent sourcing of illegal or unlicensed software, it is important to: Understand basic licensing concepts One computer/device = one license Understand different licensing options OEM version = bundled with hardware Retail version = shrink wrapped box Corporate volume purchase Academic version = students and educational institutes End-users should practice Software Asset Management

6. 6 Things to watch out for when acquiring software: Trust your instincts based on market price. Whether it is being sold as new or used, if the price is “too good to be true”, then it probably is. Source from authorized distributors and dealers – see BSA members’ websites or call their customer hotlines. Be suspicious of products that do not include proof of authenticity. Steer clear of compilations (software titles from different publishers on a single disk).

7. 7 Other things to understand: Understand licenses applicable to the software that you sell, particularly in relation to: Transferability (eg. Autodesk software licenses are not transferable, and transfer of Adobe software is subject to approval) Storage/ network use Understand that multiplexing devices do not reduce the number of licenses that your customer needs to acquire.

8. For example, with Microsoft software: OEM version: Should come pre-installed on a new PC Product packaging often indicates “For distribution with a new PC only” License documentation includes: Certificate of Authenticity (COA) – Windows Operating System COAs must be adhered to the chassis or body of the PC End User License Agreement (EULA); original media; manuals; purchase invoice or receipt Retail version: Single-unit quantities at retail stores and by Microsoft resellers. License documentation includes: Certificate of Authenticity (affixed to Retail Box spine) End User License Agreement; original media; manuals; purchase invoice or receipt Volume license version: Depending on size, some organisations may save money by participating on a volume license program. Through these programs, customers can track their licenses through on-line tools Often labelled “Not for Retail or OEM distribution”

9. 9 For example, with Microsoft software: Some anti-counterfeiting features: Certificate of Authenticity bears a heat sensitive security thread that is interwoven into paper label Edge-to-edge hologram CD

10. 10 When purchasing over the Internet: Install anti-virus software and firewalls For Internet auction sites - Check the feedback section on the site to find comments about the seller from previous transactions Look for a trust mark from a reputable organization Be careful when dealing with sellers based overseas

11. 11 Useful websites “Safe Shopping Tips” on www.bsa.org Websites of some individual BSA members: www.adobe.com/aboutadobe/antipiracy/main.html www.autodesk.com.hk www.macromedia.com www.microsoft.com/hk/licensing www.symantec.com/region/hk/