1. CloudEthernet Forum Overview

2. 2 The CloudEthernet Forum is an industry forum that brings together relevant stakeholders to work towards maximizing the use of Ethernet to meet the evolving needs of cloud service users over the coming decade

3. 3 Cloud Services Market Growth Enterprises and consumers around the globe need increasing amounts of on-demand cloud compute and storage capacity Cloud service providers need to minimize complexity of scaling and rapid redistribution of VMs and storage to meet performance, cost and regulation compliance objectives

4. 4 Cloud Services Scaling Challenges Ethernet is the fundamental networking technology used in the backplane, racks, between racks and site interconnects BUT Current layer 2 technology approaches do not yet effectively support increasingly large and geographically dispersed VM and storage environments Orchestration layer to support very large VM environments dependent on increasingly complex L2/L3 interactions

5. 5 Stakeholders in Scaling Cloud Services A range of companies need to work together effectively to address technological issues of scaling cloud service infrastructures Data Center Providers WAN Service Providers System Integrators Network Equipment Manufacturers Cloud Service Providers Cloud Infrastructure Providers

6. 6 CloudEthernet Forum – target issues To recap the issues we were set up to solve: Enabling Cloud Service providers to offer cost effective solutions, quickly Faster time to market Flexible ability to address customer’s changing needs Taking Ethernet to a whole new level globally Expanding the market for Ethernet services Utilising existing networking capabilities Greater end-to-end integration across cloud & network solutions Meeting the needs of cloud service users through effective use of Ethernet networking

7. 7 CloudEthernet Forum – market environment New industry solutions are needed for a rapidly evolving environment: SaaS Google Apps, SalesForce, SuccessFactors, Office 365 PaaS/IaaS AWS, Azure, Google, … Private clouds BFSI, System Integrators, Rackspace, Equinix, Ever-increasing demand for compute and storage resources Location, location, location! Enhance user experience with fast response times Reduce costs – optimize resources, power and space

8. 8 CloudEthernet Forum – problems faced today Users face a number of problems today: Performance degraded with single hub architectures Laws violated due to inadvertent reroutes Cloud infrastructure providers ask customers to cobble together their own global mirroring solutions Customers facing competing approaches to cloud infrastructure

9. 9 Standardize To Achieve Promise of Cloud…… Simplification Reduce load on higher order protocols – e.g. VXLAN, NVGRE, STT, even SDN Uncouple complex and inflexible relationship between L2 and L3 Consolidate the multitude of storage protocols What this means Less complex equipment, fewer management layers, easier routing configuration and same infrastructure for compute & storage Flexible and scalable infrastructure allowing cloud resources to be delivered where needed

10. 10 Forum Activities Technical Identify required technical work Develop specifications and implementation agreements Marketing Promote technical solutions developed by the Forum Operations Identify required business processes Develop recommended best practices

11. 11 CloudEthernet Forum Members

12. 12 CloudEthernet Forum Board President: James Walker, VP Managed Network Services Sunil Khandekar, President & CEO, Nuage Networks Dan Romascanu, Director Tom Davies, Senior Director, Cloud Platforms Lane Patterson, CTO Dave Larson, VP & CTO, HP Networking Justin Dustzadeh, CTO & VP Technology Strategy, Networks Doug Wills, Senior Director, Product Marketing & Management Shahar Steiff, AVP Business Operations Mike Bencheck, Verizon Fellow Founding Board Members confirmed: Chairman: Jeffrey Schmitz, CMO

13. 13 CloudEthernet Forum Co-Chairs Technical Co-Chairs: Sam Youn, Director Network Architecture Mike Bencheck, Verizon Fellow Marketing Co-Chairs: Henry Bohannon, Senior Director, Head of Ethernet Product Management Doug Wills, Senior Director, Product Marketing & Management Forum Management & Support: Daniel Bar-Lev & Mark Fox

14. 14 CloudEthernet Forum Key Board Appointments: President – James Walker, Tata Communications Chairman – Jeffrey Schmitz, Chief Marketing Officer, Spirent Communications plc Technical Co-Chairs: Mike Bencheck, Verizon Fellow Sam Youn, Director Network Architecture, Equinix Marketing Co-Chairs: Henry Bohannon, Senior Director, Head of Ethernet Product Management Tata Communications Doug Wills, Senior Director, Product Marketing & Management, Juniper Networks

15. 15 Close Collaboration with MEF Forums’ synergy results from common focus on using Ethernet to enable global scaling of digital services CloudEthernet Forum part of the MEF legal entity using identical bylaws and IPR Reduced CloudEthernet Forum membership fees for MEF members and vice versa MEF-provisioned member services enable rapid scaling of CloudEthernet Forum work

16. 16 First Forum Activities Launch & members meeting Launched at Ethernet Innovation Summit, CA – May 23 rd, 2013 Inaugural Members Meeting, Montreal – July 24 th, 2013 Publish Problem Statement White Paper – Sept 25 th, 2013: Use Cases Cloud types Deterministic traffic performance End-to-end provisioning Overlay tunnels Provisioning resources

17. CloudEthernet Forum Technical Co-Chairs: Sam Youn, Director, Network Architecture, Equinix Mike Bencheck, Principal Member of Technical Staff, Verizon Supported by Daniel Bar-Lev, CloudEthernet Forum

18. Please visit the CloudEthernet Forum WIKI for Technical Meeting notes & actionsWIKI Note: Please email Daniel Bar-Lev if you require authorization rights to the wiki.Daniel Bar-Lev

19. CloudEthernet Forum Marketing Co-Chairs: Doug Wills, Senior Director, Product Marketing & Management, Juniper Networks Henry Bohannon, Senior Director, Head of Ethernet Product Management, TATA Communications Supported by Mark Fox, CloudEthernet Forum

20. 20 Launch @ Ethernet Innovation Summit, California May 24, 2013 – 80 press from 35+ countries

21. 21 Launch @ Ethernet Innovation Summit, California May 24, 2013 – 80 press from 35+ countries

22. Diary Dates EMEA Regional Meeting, France, September 25 th APAC Regional Meeting, Singapore, November 19 th Next Members Meeting, Seattle, USA, October 24 th (Members Board Meeting October 23 rd )

23. 23 Joining the CloudEthernet Forum For further information on joining the CloudEthernet Forum, please contact Mark Fox at: Email: mfox@CloudEthernet.orgmfox@CloudEthernet.org Tel: +1 408 504 8665 or +44 7836 248110 Note: Next members meeting Seattle, Thursday October 24 th