1. By Laura Bradley and Julie Brempelis -Out with the old, and in with the Mustafa-

2. A transformation.

3. A physical transformation.  http://www.oldspice.com/products/by- type/deodorant/ http://www.oldspice.com/products/by- type/deodorant/  Revamped their entire product look

4. Old Old Old…Old Spice  From the 1980’s…. http://www.youtube.com/watch?v=AxfcPdnNid A

5. Old Old…Old Spice  To the swagger patrol… http://www.youtube.com/watch?v=rvfk7ip-Wo8

6. Old…Old Spice  To joint promotion… http://www.youtube.com/watch?v=hhSisRkXuJ Y

7. Old Spice  To the man your man could smell like. http://www.youtube.com/watch?v=owGykVbfg UE

8. Relation to Class  Communication  Nonpersonal channels  Commercials on TV  Print ads in magazines  Personal channels  Word-of-mouth  Viral videos on YouTube

9. True to the brand  Tag whistle  Celebrity endorsement  The Old Spice “RED”