1. *As of 8 a.m. September 8, 2010 Wes Williams - Director, Online Production - Scripps Networks wes@weswilliams.me

2.  Online Ad Numbers for Context  Types of Online Ads  Social Media  What’s Heating Up  Challenges Ahead  Trends I’m here for you, so we can diverge at any time. Make this interactive.

3.  I am expressing my own opinion. The content published here has not been read by or approved by Scripps Networks Interactive and does not represent the company’s views.  Live social media sites contain uncensored comments from your future customers.

4.  Let’s make sure the whole world knows we’re here. ◦ Twitter Twitter ◦ Facebook Facebook ◦ LinkedIn LinkedIn ◦ foursquare foursquare ◦ Gowalla Gowalla ◦ Personal blog Personal blog ◦ Tumblr Tumblr ◦ MyTown MyTown

6.  U.S. online ad spending estimated to surpass print in 2010surpass print  Only TV is bigger

7. What about social media? It (mostly) overlaps these. ¾ of all online ad $$$

8.  CPM – cost per thousand impressions  Ad size and placement  Rich media  Video pre-roll/post-roll/overlay  Targeting: demo, geography, time of day, etc.  Sponsorship  Integrated content  Click-through rates < 1%

9. http://www.useit.com/alertbox/banner-blindness.htmlhttp://www.useit.com/alertbox/banner-blindness.html | eyetrack overview videoeyetrack overview video

10.  Ads targeted by search keywords  Sold on pay-per-click (PPC) or cost-per- impression (CPI) basis with advertisers bidding for tools  Google AdWords demo videodemo video  Good backgrounder from WikipediaWikipedia  Can be used to play lead generation arbitrage  Search Engine Optimization (SEO) is the “free” form of SEM by improving natural search rannking. This is as much art as science.

11.  Providing detailed info  Engaging 1:1 and 1:many  Reaching many target markets  Testing ideas  Setting stage for consumers to work for you  Reaching key influencers  Online and offline combinations ◦ Especially leveraging online to generate offline discussion

13.  “The use of the Internet has become one of the great unifying experiences shared by billions of people across the world and this is now causing a parallel trend with the ‘re-socialisation’ of the media consumption experience... “The combination of digital access, mobility and social networking is seeing consumption of all forms of media migrate from a solo activity towards being a social experience with viewers use social networking forums to discuss and share their views and content.” -Marcel Fenez, Global Leader, Entertainment & Media practice, PricewaterhouseCoopers, 6/15/2010 press releasepress release

16. Replacing the Web Replacing e-mail and message boards  Facebook ◦ Type/share all the multimedia you want ◦ Narrowcast to just “friends” usually ◦ You approve friends ◦ Many ways to target audiences ◦ Support large app community inside and outside its walls ◦ A destination  Twitter ◦ Short messages: 140 characters ◦ Broadcast “tweets” ◦ Anyone can follow anyone ◦ Less targeting capability (but changing soon) ◦ Smaller app community mainly connecting from outside its walls ◦ A pointer to a destination

17.  http://twittermap.tv/ http://twittermap.tv/  http://trendsmap.com/topic/knoxville http://trendsmap.com/topic/knoxville  http://www.geochirp.com/ http://www.geochirp.com/

18.  Local deal of the day  Groupon.com/knoxville Groupon.com/knoxville  Encourages sharing  Demo video: ◦ http://www.vimeo.com/moogaloop.swf?clip_id=21 12924 http://www.vimeo.com/moogaloop.swf?clip_id=21 12924

20.  From Wieden+Kennedy, Portland ◦ See videosvideos  Campaign received 1.5 billion impressions since its launch in February  130 million video views.  Twitter followers are up 3200%  Google searches are up 2200%.  Facebook interactions are up 800-1000%.  Traffic to Old Spice Web site is up 350-500%.  Sales of Old Spice body wash have gone up 55% in the past three months.  Some SKUs up as much as 1900%. -MediaBistro, 8/19/2010

21.  Mobile apps (iPhone and Android)  Streaming Video  Apple ◦ iPad apps ◦ iAds iAds ◦ Apple TV Apple TV  TV Apps (e.g. Samsung)Samsung  Google TV Google TV  Twitter for business use Twitter for business use

22.  Time commitment to social media and building a personal brand  Slicing the pie too thin so target market's too small  Meeting consumers on multiple platforms  Breaking through the noise  Lines blurring between ad types  Focus efforts on what works  Keep eye on the bottom line

23.  More measurement  More engagement with customers  More partnerships  More noise in the marketplace  More convergence between media  More specialization of online skills

24.  Feel free to contact me: ◦ wes@weswilliams.me wes@weswilliams.me ◦ twitter.com/wesw twitter.com/wesw ◦ facebook.com/weswilliams facebook.com/weswilliams  Thank you!