1. Week 5: Critical Reading (Continued!) Mr. Labriola Section 003 and 020

2. Roadmap  Do Now  Take Roll  Moving Forward (Schedule for the next weeks)  BA3  Group Game Time!  Homework for next week  Questions?

3. Do Now  After doing BA2 and BA3  Are there any concepts that you do not fully understand/feel confident with?

4. Moving Forward  NO Office Hours on Thursday (I am going to two different conferences this weekend to give presentations.)  I will be available after each class today for 1 hour (930-10:30 and 12:30-1:30) to make up for the 2 hours of office hours that I will be missing.  This week there is NO Brief Assignment due this week on Friday.  The next BA is BA4 that is due NEXT Friday (October 3rd)

5. BA3  Any questions about BA3 (You should have submitted it on Friday)

6. GAME TIME!  Break up into groups of 5  Sit together with your group, and face front  We are going to watch some commercials/look at an advertisement  Please try to make a list of the different rhetorical choices you see being used  You will need to explain what they are and how they are being used

7. Old Spice Commercial  https://www.youtube.com/watch?v=owGykVbfgUE https://www.youtube.com/watch?v=owGykVbfgUE  Audience?  Purpose?  Rhetorical Devices?

8. Old Spice Commercial  Purpose: Appeal to different senses of men (getting girls) and women (diamonds and things that they want)  Audience: Women with bad smelling men  Men- Young bachelor’s  Repetition  Illustration  Hyperbole  Ethos?  He uses Old Spice, he knows what he’s talking about  Pathos?  Wealth  Guys desire to get girls

9. Alabama Agricultural Commissioner  https://www.youtube.com/watch?v=HQdTgkY321s https://www.youtube.com/watch?v=HQdTgkY321s  Audience?  Purpose?  Rhetorical Devices? 

10. Political Ad – Ag Commish  Audience: Alabama Republican voters  Farmers  Older People (40s-100s)  Law enforcement/NRA members  Purpose:  Get voters (more support)  Why they should vote for me  Republican party’s wants/needs  Mudslinging/dissing his opponent  Ethos?  marine (war vet), farmer, cop, business, republican  On a horse, on a farm, pulls out a gun  Pathos?  he cares about Alabama  Republican wants/needs (old people)  Close-up of horse (he talks like the horse)  Sympathy – losing farms, losing jobs  Logos?  $5 billion  3 family farms a day  Illegals (by the thousands)  His opponent on facebook  Hyperbole – thugs, illegals, keeping secrets, stealing (signs)

11. Stauer Watch Ad  Audience?  Purpose?  Rhetorical Devices?

12. Stauer Watch Ad  Audience:  Gullible people  People without phones (who uses a watch?)  Older people (50s-100s)  Cheap rich people??  Purpose:  BE A MAN  Look like a million bucks (make you look rich)  Imagery – the face of the watch  Glare/glimmer  Alliteration – biggest, baddest  personification – works twice as hard  Tough --  simile – look like a million bucks  Built as tough as a battleship  repetition  Get this watch for $49  Ethos?  provide commentary (c? from Colorado?)  A+  Made by people who are tough for people who are tough  Pathos?  Special – you can get this deal  People that want to get a good deal  Self confidence  Strength  Appearance  Logos?  Facts: $49

13. Homework due Sunday  Write a rough draft of a thesis statement for the article that you want to do for the 1.1 draft  This will be practice for the BA4  We will workshop these in class on Monday (9/29) so PLEASE PRINT THEM and bring them to class

14. Congrats Everybody  Congratulations to everybody here for surviving the first 5 weeks of 1301 and college.  You’re officially about 1/3 of your way through this semester!

15. Questions?